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iOS 14 Privacy Blog 1

Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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Article 17 Part 3

The Article 17 Series Part 3: Privacy for Mobile Developers

Posted Jun 9, 2020

In our series on privacy with tech company privacy attorney and expert Alan Chapell, we’ve taken a look at both the history and future of privacy. But what does this mean for developers and publishers? In this final feature, Chapell shares where this is all going, so app publishers can anticipate these changes and get…

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CCPA Enforcement is Coming Soon — Are You Ready?

Posted Jun 4, 2020

In recent years, consumers’ growing concerns regarding digital privacy have prompted legislators to pass policies to protect their data. The General Data Protection Regulation (GDPR) went into effect in 2018 and not only affected organizations and residents in the European Union but created a massive shift for companies around the world. As you may know,…

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The Article 17 Series Part 2: Privacy in 2020 – and beyond

Posted May 26, 2020

In the first of our series on privacy with tech company privacy attorney and expert Alan Chapell, we took a look back at the history of privacy issues and the legislation impacting our daily lives and our industry. This week, we look at the present and future of privacy. Digital privacy is the #1 most…

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The Article 17 Series Part 1: How Did We Get Here?

Posted May 11, 2020

Digital privacy is the #1 most important issue in the mobile advertising industry today, and it will be over the next five years. Yet it’s the topic that most of us know the least about. The Article 17 series takes a look at privacy considerations for mobile publishers and advertisers together with Alan Chapell, founding…

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Mobile Monday: The Rapid Growth of Programmatic Advertising in Mobile Video, Consumer Privacy’s Role in Ad Targeting

Posted Jan 27, 2020

With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…

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What to Expect in Mobile Advertising in 2020

Posted Jan 8, 2020

The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…

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Highlights from WWDC 2019

Posted Jun 4, 2019

This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…

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