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Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

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Mobile Monday: When Does Mobile Video’s Growth Stop? Never.

Posted Nov 19, 2018

If us posting news about the growth of mobile video has become de rigueur by now, it’s for a good reason. Mobile video continues to push digital ad revenue further and higher, faster than many analysts predicted. Online ad software and strategy PubMatic published their Q3 Quarterly Mobile Index and the growth continues to be real. We’ll take…

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The Mobile Programmatic Video Buyers’ Guide

Posted Nov 16, 2018

As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all…

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Event Preview: AdExchanger’s Programmatic I/O in New York

Posted Oct 10, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…

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Mobile Monday: Mobile Native Ad Spend & MMA Forum Indonesia Details!

Posted Oct 8, 2018

If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…

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Event Preview: MediaPost’s Data & Programmatic Insider Summit

Posted Aug 8, 2018

Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th,…

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Event Preview: Digiday Programmatic Marketing Summit

Posted May 23, 2018

The Digiday Programmatic Marketing Summit is coming to New Orleans, Louisiana! Hosted at the Ritz-Carlton from May 30th to June 1st, this summit will explore the trends in programmatic and what they mean for brand marketers in the future. AdColony is excited to be an official partner for this event, where so many people gather…

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Event Preview: Programmatic I/O

Posted Apr 4, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O Conference. Hosted in San Francisco, California on April 10th and 11th, Programmatic I/O is the world’s largest industry event focused on programmatic media and marketing. Over 1,200 attendees will converge for two days of insightful discussions and impactful connections with programmatic professionals. Programmatic…

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AdColony Partner Spotlight: CrossInstall

Posted Mar 16, 2018

One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team has built a reputation for customer service, innovative solutions to the ever-changing mobile industry, and tapping into the evolving tastes of mobile users. We asked the team at…

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Pauses & Perks of Playing with Programmatic

Posted Feb 27, 2018

Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…

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