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Join leaders from top agencies and brands at Digiday Programmatic Marketing Summit in Austin! The event will be held May 29th to 31st, 2019 and will feature candid discussions on where brands are investing in programmatic advertising across platforms. This year’s summit will cover the evolving programmatic supply chain, new transparency tools, the upcoming release…
Say hello to CJ Hillyer, one of the amazing individuals from our Programmatic team! He currently works as our Manager of Technical Solutions and is based in Massachusetts. After work, you can catch him playing golf, listening to sports radio, or planning his wedding. Get to know CJ in his AdColonized feature! What exactly does…
As thousands gathered at the Moscone Center in San Francisco last week, a roomful of GDC (Game Developers Conference) attendees were intently focused on the topic of advanced mediation in the Looking Past The Waterfall panel, led by our very own David Pokress, EVP of Global Publishing. Why so intently focused? Because a lot is…
It’s a big week for advertisers and publishers alike when it comes to joining of programmatic and in-app. Pubmatic is bringing more programmatic demand than ever to publishers who want to tap into multiple demand sources, and studies show that in-app ads are simply better when it comes to being naturally more resistant to ad…
As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…
Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…
If us posting news about the growth of mobile video has become de rigueur by now, it’s for a good reason. Mobile video continues to push digital ad revenue further and higher, faster than many analysts predicted. Online ad software and strategy PubMatic published their Q3 Quarterly Mobile Index and the growth continues to be real. We’ll take…
As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all…
Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…
If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…