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As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…
This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…
If you look at Ronnie Jiang’s schedule, you’ll see it’s full of business trips, brainstorming sessions, and meetings with various teams and publishers. These are all part of his weekly schedule as Senior Publisher Support. Ronnie’s goal is to help publishers in China monetize their apps on a global scale, demanding constant collaborative strategizing and…
Stephanie Bao knows what it takes to help publishers accomplish their business goals. As the Publisher Development Manager in our Singapore office, Stephanie spends most of her time planning and contacting publishers, helping them smoothly transition onto the AdColony platform. She comes from a background in technology, client services, and business development, equipping her with…
The trend toward a mobile-first mindset in digital publishing is nothing new. However, new data from a recent report by SuperData Research suggests that mobile publishing — at least for the video game industry — is more than just a promising future; it’s a dominant reality. Indeed, in 2016, mobile titles raked in $41 billion…