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Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…
It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…
For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…
Did you know that there are 35 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted surveys that reached mobile consumers worldwide. The survey took a deep dive into everything from typical session…
The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…
The gaming industry is set to be a different beast in 2020, reinvigorating how we interact with people online. Games are no longer episodic consumptive media, but are now the basis of new massive online communities. They’re evolving into “third spaces” – a place that’s not home or work – where players can socialize on…
In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…
The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience but also maintain user growth over…
For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…
In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…