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2020 Ad Reaction & Attention Survey

Posted Dec 21, 2020

How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…

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Under The Microscope: Mobile Gaming in Kuwait

Posted Dec 9, 2020

No matter how big or small, it is important to understand mobile gaming audiences around the world. Without knowing their specific habits and preferences, advertisers run the risk of missing out on considerable opportunities. AdColony surveyed mobile gamers around the world to better understand their digital behavior and this week we’re learning about mobile gamers…

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Mobile and Car Buying in the UK

Posted Dec 1, 2020

Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…

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Mobile Is More Important Than Ever for Car Buying

Posted Nov 13, 2020

For many people, the car buying experience has not changed much in the past several years. Consumers become familiar with new models through commercials, do some online research if they are interested, and then head to some dealerships before making a final decision. When looking below the surface, it’s evident that the car buying process…

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Under The Microscope: Mobile Gaming in the Netherlands

Posted Nov 11, 2020

While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From game genres to how long they spend on their devices, mobile gamers are as diverse as it gets. We’ve looked at mobile gamers across the globe and…

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Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA

Posted Nov 2, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…

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Under The Microscope: Mobile Gaming in Turkey

Posted Oct 28, 2020

When we think of countries associated with the gaming industry, our first thoughts will most likely go to Japan or the United States. What we might not realize is that gaming is a worldwide business with hubs on all continents. Turkey, for instance, has a growing gaming industry. The market is well on its way…

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The Gamer Stereotype – All Wrong

Posted Oct 20, 2020

Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…

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Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

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