App Install Marketers Adapt to New Challenges — Survey Results

Posted Jul 8, 2021

With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….

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Under The Microscope: Mobile Gaming in Mexico

Posted Jun 30, 2021

Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…

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Summer Games Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 29, 2021

After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…

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How the Pandemic Shifted the App Ecosystem

Posted Jun 21, 2021

When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…

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Under The Microscope: Mobile Gaming in the United Arab Emirates

Posted Jun 16, 2021

Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…

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Under The Microscope: Mobile Gaming in Sweden

Posted Jun 2, 2021

2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…

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Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

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Under The Microscope: Mobile Gaming in Spain

Posted May 19, 2021

Users all over the world are spending more time in mobile devices, and within those devices, they are playing mobile games. This love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer…

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Mobile Usage During the Summer Games — Survey Highlights

Posted May 12, 2021

After an unprecedented delay, the Olympics will finally be back this summer in Tokyo. Officially known as the Games of the XXXII Olympiad, the international event will be kicking off July 23rd and will last until August 8th. With the pandemic still very much present in many countries, the Olympic committee has already announced that…

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Under The Microscope: Mobile Gaming in Brazil

Posted May 5, 2021

In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…

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