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Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
The global gaming market has been a huge moneymaker for decades but has experienced a surge because of mobile games in recent years. Early smartphone adopters from China, Japan, and the United States have been fueling gaming revenue for the past few years. This week we look at the big numbers mobile games have been…
Artificial intelligence has been a hot topic across the tech world and has recently made news in mobile. This week we’ll delve into on-device mobile AI technology and how it could affect games and ad tech. We’ll also look at Zynga’s strong Q1 numbers and how mobile advertising played a part. Read all the details…
Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…
A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…
How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Summer 2017 Publishing Survey are now available. Get the Full Report While the full report…
It’s officially official — the Inc. 500|5000 list went live today, and AdColony is in the top 500 list of the Fastest Growing Private Companies in America. We’re so proud of this accomplishment and AdColony’s success to date! You can view the full list here: http://www.inc.com/inc5000/list AdColony profile here: http://www.inc.com/profile/adcolony