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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

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What is the Safest Environment for Brand Advertisers?

Posted May 8, 2018

When it comes to advertising, brands can be wary with where they choose to invest. With their reputations on the line and a large amount of fraudulent traffic out there, it comes as no surprise. So what is the safest environment for brand advertisers? Where can they achieve visibility while simultaneously reaching targeted audiences? Two…

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Publisher Spotlight: Jump Ramp Games

Posted Mar 30, 2018

Promotions and rewards on mobile had fallen into a rut. Expectations were low. The user experience was poor, the trade-off for users wasn’t worth it. Fortunately, Alex Betancur and Tony Vartarian founded Jump Ramp Games in 2011 to refine that space and turn it into a space where users could enjoy better experiences, and where…

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Rewarding to Engage: New Mobile User Survey Results Now Available

Posted Mar 28, 2018

User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior. The results of that…

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New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

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Top Mobile Publishers Weigh in on User Engagement

Posted Aug 22, 2017

Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…

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Revenue to Rely on: Rewarded Video

Posted Aug 8, 2017

Publishers rely on ad monetization to survive. It’s a fact that some may consider a dirty truth of the trade, but the reality is that some users simply won’t make an in-app purchase, pay for an install, or subscribe for premium content. To monetize those users, another method must be considered. Advertising Supports Publishers For…

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Rewarded Video – Making the Most of Value Exchange

Posted Aug 12, 2016

Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…

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