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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Mobile Monday: PubMatic’s OpenBid Launch & In-App Ads Inherent Safety

Posted Mar 3, 2019

It’s a big week for advertisers and publishers alike when it comes to joining of programmatic and in-app. Pubmatic is bringing more programmatic demand than ever to publishers who want to tap into multiple demand sources, and studies show that in-app ads are simply better when it comes to being naturally more resistant to ad…

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Getting Ready for The Big Game

Posted Jan 24, 2019

The big game is just around the corner and football fans are gearing up for one of the most anticipated shows of the season. The event this year will be held on Sunday, February 3rd at 6:30pm ET at the Mercedes-Benz Stadium in Atlanta, Georgia. Curious about learning more about the fans who tune in,…

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Under the Microscope: Mobile Gaming in the UK

Posted Dec 11, 2018

Our Under the Microscope series continues, this time searching for the trends and preferences with mobile gamers in the UK. Whether it’s demographic data or behavioral data, this study dives into everything you need to know about gamers in this region. We partnered with On Device research to conduct the survey, which yielded some interesting…

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Holiday Shopping in APAC & the UK

Posted Dec 4, 2018

The holiday season is in full swing and consumers are searching for the best discounts and deals to check off their shopping list. AdColony conducted a global Holiday Shopping Survey to gain more insight on shopping behaviors during this busy time of year and find out how mobile plays a part in the buying process….

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The Upcoming Holiday Season & What it Means for Mobile

Posted Nov 29, 2018

The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…

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Mobile Monday: Time to Talk about Holiday Shopping

Posted Oct 15, 2018

It’s that time of year again. It may not feel like it (it’s not even Halloween yet!), but retailers, e-commerce sites, and advertisers are all ready for the holiday shopping season to begin in earnest. What you may not know is just how important mobile will be for shoppers this gift-buying season. We’ve got a…

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Under the Microscope: Mobile Gamers Across the Globe

Posted Oct 9, 2018

Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…

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Under the Microscope: Mobile Gaming in Mexico

Posted Aug 28, 2018

Sixty-eight percent of gamers in Mexico prefer to play video games on their smartphone. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research to conduct a survey that reached mobile consumers all over the globe. The survey provided a lot of insight on the audience, from gaming…

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