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Under The Microscope: Mobile Gaming in France

Posted Sep 16, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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The Modern Mobile Gamer — A Study of Everything

Posted Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…

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Under The Microscope: Mobile Gaming in Azerbaijan

Posted Sep 2, 2020

It’s no secret that mobile gaming has been thriving in the past several years. Mobile gaming has become a regular hobby for people at all corners of the world. Even after years of immense growth, we have seen record-breaking highs in 2020 due to the pandemic. Because every market is unique and valuable, we feature…

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Mobile Devices Are Crucial for Back to School Shopping

Posted Aug 24, 2020

Summer is winding down which means students are prepping for the new school year. Technology has already changed the way consumers shop but the current pandemic has really made an impact on back to school shopping this year. While students and parents are prepping for a different kind of school year, mobile continues to play…

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Contact Tracing Apps and Consumer Privacy

Posted Jul 10, 2020

The persistent global spread of COVID-19 has created an immediate need for tracking the virus’ spread. Governments, health authorities, and tech companies worldwide are currently using technology and data collection to help identity, track, and contain the virus, as well as anticipate future outbreaks. Contract tracing apps are starting to pop up in some countries…

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App Install Marketers Measure Performance

How App Install Marketers Measure Campaign Performance

Posted Jun 30, 2020

The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…

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Under the Microscope: Mobile Gaming in Egypt

Posted Jun 25, 2020

In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…

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Top Publishers Share App Install Marketing Trends

Posted Jun 16, 2020

The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience but also maintain user growth over…

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Under the Microscope: Mobile Gaming in Russia

Posted Jun 10, 2020

For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…

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