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Summer is winding down which means students are prepping for the new school year. Technology has already changed the way consumers shop but the current pandemic has really made an impact on back to school shopping this year. While students and parents are prepping for a different kind of school year, mobile continues to play…
The persistent global spread of COVID-19 has created an immediate need for tracking the virus’ spread. Governments, health authorities, and tech companies worldwide are currently using technology and data collection to help identity, track, and contain the virus, as well as anticipate future outbreaks. Contract tracing apps are starting to pop up in some countries…
The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…
In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…
The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience but also maintain user growth over…
For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…
In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…
In the past few months, people are being encouraged to stay at home in order to ensure their health and safety. During this outbreak, we have noticed a surge in traffic of mobile gaming and wanted to find out more about how mobile gaming behavior has been affected after the COVID-19 in Japan. We asked…
For many, the beginning of the year is a time to focus on health. Whether it’s resolutions for the new year or getting ready for summer, people are always looking for convenient and cost-effective ways to stay fit. As the go-to device for practically everything, users have turned to their smartphones to aid them in…
Amidst a worldwide pandemic, much of the population’s lives have shifted. People are turning to their mobile devices to help them adapt to a lifestyle primarily indoors. With gyms and fitness studios temporarily closed, mobile users are taking advantage of the many digital resources on their phones. The January and February months are typically a time…