Concrete_Header

Publisher Spotlight: Concrete Software

Posted Aug 30, 2016

In the world of mobile games, Concrete Software has been around a long time. Founded in 2003, the team at Concrete makes arcade-style fun in the form of hits like Rapala Fishing – Daily Catch, NHL Hockey Target Smash, and a host of card games under the Aces banner. In an industry where the hottest…

Read more
Monetization Basics Header

The Basics of Mobile Monetization

Posted Jul 19, 2016

Monetization for mobile is something we talk a lot about, and we assume that readers have at least a basic understanding of what it takes to monetize their app. Many other sites do as well. This can lead to a lot running in circles for a new developer trying to figure out what everyone is trying to…

Read more

Taking Advantage of Apple’s Shorter Approval Process

Posted May 26, 2016

Apple has always had a bit of an issue with review times in the eyes of many developers. A major inconvenience but a fact of life has been the sometimes very lengthy review process. Luckily, relief is here. Last month, Apple made some major changes to its app review policy. Now that the numbers are…

Read more
Apple Stock

Apple’s Slow Quarter is Good News for Publishers

Posted May 5, 2016

Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…

Read more

Mobile Monday: Marvel, Star Wars & Who Plays What

Posted Nov 23, 2015

In this edition of Mobile Monday, we are covering the latest cinematic (and Netflix Original) heroes to grace the third screen and a recent report on who plays what when it comes to mobile games. Marvel’s Defenders to Mobile For those whose dreams are still echoing, “Birch Street, Higgins Drive, Cobalt Lane,” from the recently…

Read more

The Shift in Mobile Content Consumption: Are Publishers Prepared?

Posted Nov 3, 2015

It has been no secret that time spent in-app continues to grow, amounting for a higher percentage of a user’s time on mobile each year. However, what’s also interesting is the declination in time spent in mobile browsers, as evidenced by recent data reported by Business Insider. From this data, it is evident that while…

Read more

Mobile Video Consumption Up Over 21%

Posted Oct 20, 2015

Video consumption on mobile devices continues to rise, and according to recent Nielsen data, the average mobile user watched 21.57% more minutes of mobile video in Q2 2015 than they had in Q4 of 2014. The breakout of time spent mobile video by age group is as follows: While it’s not too surprising that 18…

Read more

The State of Video: Top Trends from Q2

Posted Jul 7, 2015

Recently, both eMarketer and Adobe released reports covering the state of digital video in 2015. Reviewing the data, a few things are clear:  users are spending more time initiating more videos on mobile, and advertisers are taking notice. Users Spending More Time Watching Videos on Mobile According to data released in the eMarketer report, users now…

Read more