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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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Mobile Monday: App Monetization & Changing Consumer Needs

Posted Jan 7, 2019

A new year means new opportunities to grow and new trends to look out for. As mentioned in Mobile Marketing, our very own David Pokress shares 5 ways mobile app monetization will change in 2019. But that’s not all. We’ve got you covered with the ultimate SDK guide from AppSee and additional insights on consumer…

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Publisher Spotlight: Fluffy Fairy Games

Posted Sep 29, 2017

Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…

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Publisher Spotlight: ASKfm

Posted Jul 28, 2017

ASKfm is a company that won’t need an introduction to many millennials, but less digital natives may need a bit of a primer. From its founding in 2010 as a rival for Formspring, the social networking company has grown from its roots as a Q&A playground into a focused forum for questions, answers, trends, and…

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Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

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Top Advertisers Share Latest App Install Marketing Trends

Posted Nov 3, 2016

How do the top mobile marketers maximize the performance of their app install campaigns to rise above the noise and acquire high quality, loyal users at scale? Which channels do they turn to, what’s changed in 2016, and what are they most excited for leading into 2017? To find out, AdColony recently surveyed marketers at…

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How Age Ratings Affect UA Campaigns

Posted Feb 19, 2015

Publishers with active UA campaigns are always looking for ways to reach and convert their target audiences. However, many publishers may be missing out on valuable impressions due to their age ratings.

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Next Level Monetization at Casual Connect Europe

Posted Jan 27, 2015

With Casual Connect Europe a little over a week away, the AdColony team is growing increasingly excited, particularly for the “Taking In-Game Ad Monetization to the Next Level,” panel moderated by our very own Thorbjorn Warin.

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