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Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

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What You Need to Know About UA Campaigns for iOS 14

Posted Aug 7, 2020

iOS 14 is coming and with it, huge changes to the way app install campaigns are conducted for Apple devices. Apple’s consumer-privacy focus and strict guidelines will change the way app install marketers do business, and it’s important to lay those changes out ahead of time.  For more background on iOS 14’s changes to the…

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iOS 14 — App Install Advertiser Update

Posted Jul 29, 2020

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…

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Publisher Spotlight: ABI Game Studio

Posted May 26, 2020

For those into arcade games, you may have heard of the popular shooting games 1945, Galaxy Attack: Alien Shooter, or Infinity Shooting: Galaxy War, which are topping both popular and top-grossing charts under the arcade category. Did you know that these are all from the same publisher, Onesoft Studio in Vietnam? Onesoft has multiple independent…

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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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Mobile Monday: App Monetization & Changing Consumer Needs

Posted Jan 7, 2019

A new year means new opportunities to grow and new trends to look out for. As mentioned in Mobile Marketing, our very own David Pokress shares 5 ways mobile app monetization will change in 2019. But that’s not all. We’ve got you covered with the ultimate SDK guide from AppSee and additional insights on consumer…

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Publisher Spotlight: Fluffy Fairy Games

Posted Sep 29, 2017

Not every mobile game company follows their dreams from the get-go, and not every app is a success. Sometimes though, the stars align and a company turns a moment of disappointment into a huge opportunity and sometimes that opportunity spawns a winner. Just ask German publisher Fluffy Fairy Games. We talked to Daniel Stammler and…

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