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Publisher Spotlight: ASKfm

Posted Jul 28, 2017

ASKfm is a company that won’t need an introduction to many millennials, but less digital natives may need a bit of a primer. From its founding in 2010 as a rival for Formspring, the social networking company has grown from its roots as a Q&A playground into a focused forum for questions, answers, trends, and…

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Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

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How Age Ratings Affect UA Campaigns

Posted Feb 19, 2015

Publishers with active UA campaigns are always looking for ways to reach and convert their target audiences. However, many publishers may be missing out on valuable impressions due to their age ratings.

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Next Level Monetization at Casual Connect Europe

Posted Jan 27, 2015

With Casual Connect Europe a little over a week away, the AdColony team is growing increasingly excited, particularly for the “Taking In-Game Ad Monetization to the Next Level,” panel moderated by our very own Thorbjorn Warin.

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