Apple has put privacy at the core of its value proposition for consumers. Its requirements around tracking opt-ins and the availability of the Identifier for Advertisers (IDFA) will be enforced in spring 2021. This change will take place across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth of mobile usage over the past decade, iPhones and iPads.
This page contains all of AdColony’s articles, FAQs, Q&As, infographics, features, interviews, and best practices around Apple’s coming changes. These run the gamut from high concept explanations for strategists and brand planners, to technical details and code snippets for developers, and everything in between. If you can’t find the answer you’re looking for here, please reach out to your AdColony account manager or email us at ios14@adcolony.com.
Note: Please select your preferred language in the dropdown list located on the top right of the page.
Leveraging the Power of Mobile in Apple’s New Privacy Landscape (New)
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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring
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Apple’s iOS 14 Privacy Changes — What You Need to Know (July 2020)
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