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Apple has put privacy at the core of its value proposition for consumers. Its requirements around tracking opt-ins and the availability of the Identifier for Advertisers (IDFA) began being enforced in early with iOS 14.5 in April 2021. This change impacts place across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth of mobile usage over the past decade, iPhones and iPads.
This page contains all of AdColony’s articles, FAQs, Q&As, infographics, features, interviews, and best practices around Apple’s coming changes. These run the gamut from high concept explanations for strategists and brand planners, to technical details and code snippets for developers, and everything in between.
Apple Privacy & Mobile Ads- The First Six Months
It’s no secret that in 2021, Apple continued to push its privacy practices even further, and the advertising industry has had to adapt as the world’s largest company sets its rules.
Get the Whitepaper
iOS 14.5’s Effect on Major App Platforms
It wasn’t just SNAP. Apple’s privacy changes continue to change up major app platform UA and monetization strategies. Check out higher-level insights and overviews!
Learn More
Apple’s Effect on Snap Revenue
A brief overview of how over-reliance on device IDs with no contextual targeting has impacted one of the largest social platforms, along with other industry topics.
Read the Overview
The Effects of Apple’s Privacy Changes
As six months have gone by, some changes have already become clear. Amongst other topics, we looked at some of the most documented changes.
Get the Summary
Android 12 Privacy Updates: What You Should Know
Android has updated some changes to how it handles privacy. The GAID is still around. Learn more and how you can leverage Android!
Get Caught Up
April 26th is the Date. Update to AdColony SDK 4.6.1 Now
Apple has dropped the date! Starting April 26th, apps must comply with ATT requirements. Update your AdColony iOS SDK now to be ready!
Update Your SDK
Apple’s Privacy Changes for Brand UA Marketers
If you’re running app install as a brand or agency for non-gaming apps, there’s still a lot to get ready for! Our two-sheeter has the facts you need yesterday!
Read Two Sheeter
The Power of Mobile in Apple’s Privacy Landscape
Whether you’re a publisher, a UA marketer or a brand advertiser, our thoughtful and beautiful ebook has the answers you’re looking for.
Download eBook
Apple Privacy & SKAdNetwork: Gaming UA
Four pages of what to do to get your campaigns running. How to update your apps, campaigns, and dive into AdColony BidSheet™ campaign management.
Download Guide
Getting Ready for Apple’s New Privacy Rules
If you’re a developer who just needs to know the basics of what they need to do, this guide has the info you need! Don’t forget AdColony’s SKAdNetwork ID!
Download Guide
Guide to Apple’s Consumer Privacy Updates
This short guide distills Apple’s privacy updates to its absolute must-know and AdColony’s solutions for continuing to deliver for our partners and clients.
View Briefing
Apple’s Privacy Changes Coming to iOS 14 (Update)
Need to show your client or team why this change is important, and why AdColony is best-prepared to help you succeed? This two-sheeter has you covered.
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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies
These changes go beyond app developers to brands & agencies too! All the need-to-know facts for mobile advertisers in one place!
Learn More
The Biggest Change Brand Advertisers are Ignoring
If you have a utility, CPG, QSR, or other non-gaming app you still have to support SKAdNetwork! Get the facts for brands & agencies!
Read the Analysis
Apple Privacy for Developers: Asking for Permission
It’s a critical step to getting opt-in, and it’s one Apple has some clear guidelines around. Context is important! Learn how!
Get the Opt In
Partner Spotlight:
Kochava
If you’re running an SKAdNetwork campaign, Kochava is one of the mobile measurement partners that supports Apple’s new standards.
Learn More
Partner Spotlight:
ironSource
Make sure your revenue doesn’t take a hit when Apple’s Privacy changes with Advanced Bidding. IronSource has your back!
Learn More
How Will Apple’s New Privacy Changes Affect Advertisers?
We partnered with MMA EMEA to educate brand advertisers on exactly what Apple’s privacy changes mean for them.
Read Webinar Recap
Get Your iOS 14 Apple Privacy Nutritional Label Ready
Learn how to comply with Apple’s requirement about what data you’re collecting. Keep your app listing up to date!
Read On
What is an IDFA Anyway?: A History of Ad IDs
Access is changing, but it helps understand the history of IDFA and its predecessors (including cookies!).
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Getting Your Apps Ready for Apple’s iOS 14
Cover the basics and get ready for Apple’s upcoming changes, including AppTrackingTransparency and SKAdNetwork support.
Get Ready
Introducing AdColony BidSheet™ for User Acquisition
AdColony is pleased to announce its new granular bidding toolset for advertisers, with SKAdNetwork support!
Get Started
The CYA Privacy Checklist (For Mobile Developers)
We go in-depth with famous privacy counsel Alan Chapell into how developers can protect their users and themselves.
Cover Your Bases
Getting Your Campaign Ready for iOS 14 and SKAdNetwork
Running UA on iOS 14 is changing. A lot. Fortunately, we’ve got you covered with new products and best practices.
Prepare Yourself
The IDFA Is Not Gone Yet, But Here’s What You Need to Do
In this webinar recap, Forbes’ John Koetsier speaks with experts about what developers need to do.
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Apple Puts Privacy Above Personalization – Now What?
In this interview from the Digiday Brand Summit with our VP of Demand Ben Holmes, the discussion goes deep.
Read the Recap
What You Need to Know About UA Campaigns for iOS 14
Running UA on iOS 14 is changing. A lot. Fortunately, we’ve got you covered with new products and best practices.
Read On
iOS 14 — App Install Advertiser Update (July 2020)
Apple’s latest changes mean there’s a lot of new tactics needed, and SKAdNetwork is a whole new ballgame.
Get the Facts
iOS 14 — Brand & Agencies Update (July 2020)
Whether you’re leveraging the power of mobile for your brand or your clients, there’s big changes coming from Apple.
Get Prepared
iOS 14 — Developer & Publisher Update (July 2020)
Apple’s changes for developers include the required support of the ATT framework. Learn why and how to get compliant!
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Apple’s iOS 14 Privacy Changes — What You Need to Know
Apple’s changes to privacy are coming. Get an overview of the changes as soon as Apple announced them.
Read Overview