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Mobile Privacy Changes - iOS 14.5 and Beyond

News, strategy, and best practices for navigating the new privacy landscape

Mobile Privacy Changes - iOS 14.5 and Beyond

News, strategy, and best practices for navigating the new privacy landscape

Apple has put privacy at the core of its value proposition for consumers. Its requirements around tracking opt-ins and the availability of the Identifier for Advertisers (IDFA) began being enforced in early with iOS 14.5 in April 2021. This change impacts place across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth of mobile usage over the past decade, iPhones and iPads.

This page contains all of AdColony’s articles, FAQs, Q&As, infographics, features, interviews, and best practices around Apple’s coming changes. These run the gamut from high concept explanations for strategists and brand planners, to technical details and code snippets for developers, and everything in between.

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Apple Privacy & Mobile Ads- The First Six Months

It’s no secret that in 2021, Apple continued to push its privacy practices even further, and the advertising industry has had to adapt as the world’s largest company sets its rules.

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iOS 14.5’s Effect on Major App Platforms

It wasn’t just SNAP. Apple’s privacy changes continue to change up major app platform UA and monetization strategies. Check out higher-level insights and overviews!

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Apple’s Effect on Snap Revenue

A brief overview of how over-reliance on device IDs with no contextual targeting has impacted one of the largest social platforms, along with other industry topics.

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The Effects of Apple’s Privacy Changes

As six months have gone by, some changes have already become clear. Amongst other topics, we looked at some of the most documented changes.

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Android 12 Privacy Updates: What You Should Know

Android has updated some changes to how it handles privacy. The GAID is still around. Learn more and how you can leverage Android!

Get Caught Up
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April 26th is the Date. Update to AdColony SDK 4.6.1 Now 

Apple has dropped the date! Starting April 26th, apps must comply with ATT requirements. Update your AdColony iOS SDK now to be ready!

Update Your SDK
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Apple’s Privacy Changes for Brand UA Marketers

If you’re running app install as a brand or agency for non-gaming apps, there’s still a lot to get ready for! Our two-sheeter has the facts you need yesterday!

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The Power of Mobile in Apple’s Privacy Landscape

Whether you’re a publisher, a UA marketer or a brand advertiser, our thoughtful and beautiful ebook has the answers you’re looking for.

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Apple Privacy & SKAdNetwork: Gaming UA

Four pages of what to do to get your campaigns running. How to update your apps, campaigns, and dive into AdColony BidSheet™ campaign management.

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Getting Ready for Apple’s New Privacy Rules

If you’re a developer who just needs to know the basics of what they need to do, this guide has the info you need! Don’t forget AdColony’s SKAdNetwork ID!

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Guide to Apple’s Consumer Privacy Updates

This short guide distills Apple’s privacy updates to its absolute must-know and AdColony’s solutions for continuing to deliver for our partners and clients.

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Apple’s Privacy Changes Coming to iOS 14 (Update)

Need to show your client or team why this change is important, and why AdColony is best-prepared to help you succeed? This two-sheeter has you covered.

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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

These changes go beyond app developers to brands & agencies too! All the need-to-know facts for mobile advertisers in one place!

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The Biggest Change Brand Advertisers are Ignoring

If you have a utility, CPG, QSR, or other non-gaming app you still have to support SKAdNetwork! Get the facts for brands & agencies!

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Apple Privacy for Developers: Asking for Permission

It’s a critical step to getting opt-in, and it’s one Apple has some clear guidelines around. Context is important! Learn how!

Get the Opt In
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Partner Spotlight:
Kochava

If you’re running an SKAdNetwork campaign, Kochava is one of the mobile measurement partners that supports Apple’s new standards.

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Partner Spotlight:
ironSource

Make sure your revenue doesn’t take a hit when Apple’s Privacy changes with Advanced Bidding. IronSource has your back!

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How Will Apple’s New Privacy Changes Affect Advertisers?

We partnered with MMA EMEA to educate brand advertisers on exactly what Apple’s privacy changes mean for them.

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Get Your iOS 14 Apple Privacy Nutritional Label Ready

Learn how to comply with Apple’s requirement about what data you’re collecting. Keep your app listing up to date!

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What is an IDFA Anyway?: A History of Ad IDs

Access is changing, but it helps understand the history of IDFA and its predecessors (including cookies!).

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Getting Your Apps Ready for Apple’s iOS 14

Cover the basics and get ready for Apple’s upcoming changes, including AppTrackingTransparency and SKAdNetwork support.

Get Ready
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Introducing AdColony BidSheet™ for User Acquisition

AdColony is pleased to announce its new granular bidding toolset for advertisers, with SKAdNetwork support!

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The CYA Privacy Checklist (For Mobile Developers)

We go in-depth with famous privacy counsel Alan Chapell into how developers can protect their users and themselves.

Cover Your Bases
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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Running UA on iOS 14 is changing. A lot. Fortunately, we’ve got you covered with new products and best practices.

 

Prepare Yourself
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The IDFA Is Not Gone Yet, But Here’s What You Need to Do

In this webinar recap, Forbes’ John Koetsier speaks with experts about what developers need to do.

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Apple Puts Privacy Above Personalization – Now What?

In this interview from the Digiday Brand Summit with our VP of Demand Ben Holmes, the discussion goes deep.

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What You Need to Know About UA Campaigns for iOS 14

Running UA on iOS 14 is changing. A lot. Fortunately, we’ve got you covered with new products and best practices.

Read On
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iOS 14 — App Install Advertiser Update (July 2020)

Apple’s latest changes mean there’s a lot of new tactics needed, and SKAdNetwork is a whole new ballgame.

 

Get the Facts
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iOS 14 — Brand & Agencies Update (July 2020)

Whether you’re leveraging the power of mobile for your brand or your clients, there’s big changes coming from Apple.

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iOS 14 — Developer & Publisher Update (July 2020)

Apple’s changes for developers include the required support of the ATT framework. Learn why and how to get compliant!

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Apple’s changes to privacy are coming. Get an overview of the changes as soon as Apple announced them.

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