AdColonized: Getting to Know Justin Garcia

Posted May 3, 2018

Meet Justin Garcia, Office Manager in our AdColony New York Office! Justin’s main goal is to make everyone feel welcomed and comfortable in the office, whether that’s organizing meeting rooms or stocking up the kitchen with snacks. He comes with lots of customer service experience and loves working with computers and technology, making AdColony the…

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Event Preview: MMA Forum London

Posted May 2, 2018

In just a couple of weeks, the Mobile Marketing Association (MMA) will be hosting yet another insightful forum in London! AdColony is thrilled to be sponsoring this event, which will be held on May 14th at County Hall, as well as hosting a speaking session on mobile gaming research! This forum will have information-packed sessions…

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Under the Microscope: Mobile Gaming in South Africa

Posted May 1, 2018

It’s no secret that mobile gaming consumers are a diverse group, with different genre preferences, time spent per session, and level of engagement with in-app rewards. As shown in the research conducted by the AdColony EMEA team and On Device Research, mobile gaming habits can also vary based on region. The survey reached mobile gamers…

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Mobile Monday: Mobile Gaming’s Growth & SprinT-Mobile

Posted Apr 30, 2018

It goes without saying that mobile gaming isn’t going anywhere, but the latest round of numbers from market research firm NewZoo are in and it’s not just staying, it’s going to continue growing, taking gaming dollars, and consumer views, away from traditional media. How much? As much as $106.4 billion by 2021. There’s more to it…

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Publisher Spotlight: Level Eight

Posted Apr 27, 2018

Sweden isn’t just one of the most picturesque countries in the world, it’s also home to tons of talented game developers — especially those at Level Eight, creators of Protostrike, Modern Command, Robbery Bob, and more. We asked Level Eight CEO Patrik Knutsson what makes his team from Umeå tick, and how they bring their…

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AdColonized: Getting to Know Johann Basnakowski

Posted Apr 26, 2018

As a Software Developer, Johann Basnakowski spends a lot of time building and tweaking different features for our products. From fixing bugs to testing and reviewing code, Johann handles a lot of technical tasks. In his previous role as a Software Engineer, he gained experience with campaign management and custom creatives, which helps him tackle…

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Event Preview: GMIC Beijing 2018

Posted Apr 25, 2018

Get ready for one of the most influential industry conferences in the world, GMIC Beijing 2018! The event, organized by the Great Wall Club (GWC), will be hosted at the China National Convention Center from April 26th to the 28th. This year marks the tenth anniversary of GMIC, or the Global Mobile Internet Conference, bringing…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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Mobile Monetization Explosion

Mobile Monday: A Mobile Monetization Explosion

Posted Apr 23, 2018

Monetization is the bread and butter of the mobile industry, and the latest phones from Samsung, Google, and Apple have hit monetization records — Good news for mobile publishers and advertisers alike. Meanwhile, Netflix has announced it plans on doubling down on original content. Monetization Milestones According to the latest study from analytics platform DeltaDNA,…

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AdColonized: Getting to Know April Pratt

Posted Apr 19, 2018

She’s a problem-solver and data cruncher. Her name is April Pratt and she’s the Technical Program Manager in our Seattle office! April’s role focuses on designing solutions and ensuring GDPR compliance for various cross-functional teams. Before coming to AdColony, she was an advisor to the Air Force, working on satellite programs. During her free time,…

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