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Mobile Monday: Record High App Installs for the Holidays

Posted Dec 24, 2018

As 2018 draws to a close, it’s the time of year when new devices are being unwrapped, or perhaps just straight up bought for oneself! That means new app installers, app updaters, and new users all firing up their devices. According to some analysis by BusinessOfApps, it’s never hotter for app installs than it is in…

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AdColony Mobile Network Infographic 2018

Posted Dec 19, 2018

Can’t sleep because you’re on your phone? You’re not alone! We dug into user behavior and device profiles to see how consumers connect, what devices are most popular, and more. We’ve organized all of this information in one handy infographic! With one of the largest in-app presences amongst the 1,000 apps on the App Store…

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Under the Microscope: Mobile Gaming in Australia

Posted Dec 18, 2018

When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…

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Under the Microscope: Mobile Gaming in the UK

Posted Dec 11, 2018

Our Under the Microscope series continues, this time searching for the trends and preferences with mobile gamers in the UK. Whether it’s demographic data or behavioral data, this study dives into everything you need to know about gamers in this region. We partnered with On Device research to conduct the survey, which yielded some interesting…

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Mobile Monday: “Pause” Ads & 2019 Mobile Trends

Posted Dec 10, 2018

Cord-cutters and continuing to eat into traditional media companies’ pockets as ad spend drops, but can AT&T and Hulu’s latest innovation stem the tide of ad dollars from TV to mobile? Probably not if the trends detailed in eMarketer’s latest Mobile Trends report continue and they look set to, according to industry experts! Read on…

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AdColonized: Getting to Know Jenny Wallen

Posted Dec 6, 2018

Meet Jenny Wallen, Sr. Account Manager in Berlin! From meeting with clients to collaborating with the Growth, Creative, and Business Intelligence teams, Jenny has a full and productive schedule. She holds a degree in Business and Marketing and loves the gaming industry. During her free time, you can find Jenny training for Ironman, trying out…

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Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Holiday Shopping in APAC & the UK

Posted Dec 4, 2018

The holiday season is in full swing and consumers are searching for the best discounts and deals to check off their shopping list. AdColony conducted a global Holiday Shopping Survey to gain more insight on shopping behaviors during this busy time of year and find out how mobile plays a part in the buying process….

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Mobile Monday: Forbes on Brand Safety & The Organic Install Drop

Posted Dec 3, 2018

Are large advertisers helping to perpetuate some of the root causes of ad fraud? Have organic installs really hit the bottom of the trough and how will user acquisition fill the app growth gap? We’re looking at both those questions this week in Mobile Monday, with stories from Forbes and MarTechSeries. Context is King We…

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