AdColonized: Getting to Know Samantha Billingham

Posted Aug 31, 2017

Say hello to Samantha Billingham, Sales Manager in AdColony Dubai! Whether she’s meeting with clients, working on briefs, or getting our newest office up and running, Samantha has a packed daily schedule. She is well equipped for any challenge that comes her way though, with over 16 years of experience in several different media disciplines….

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Mobile Apps Take the Wheel

Posted Aug 30, 2017

Three-day weekends call for killer food, spontaneous adventures, and unforgettable road trips. What are travelers concerned about when planning a road trip and how do they spend their time on the drive? AdColony’s 2017 Consumer Road Trip Survey can answer all that, and more. Get the Full Report Making its first appearance this year, the Consumer…

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Elevating the User Experience with SDK 3.2

Posted Aug 29, 2017

The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…

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Mobile Monday: Peripheral Experiences & Media Lag

Posted Aug 28, 2017

In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…

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Top Boss Digiday

Digiday Top Boss Award: Doug Manson, VP of Creative

Posted Aug 25, 2017

Digiday recently released the winners of the Top Boss Awards, given to top executives who mentor their employees, show dedication to transparency, and actively contribute to a positive work culture. AdColony is proud to announce that Doug Manson, VP of Creative and leader of our Skylab creative team, has taken home the Top Boss Award…

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Publisher Spotlight: Sleeping Beast

Posted Aug 25, 2017

If you’ve ever played a cooperative board game like Pandemic or Arkham Horror, you’re familiar with the frantic, crazy moments where everything seems to be falling apart. Spaceteam, from developer Sleeping Beast Games, takes that experience, filters it into its purest essence, and delivers it up in a mobile game that’s fun to play with…

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AdColony Earnings

Q2 Results: Aurora, Programmatic, and SDK Growth

Posted Aug 25, 2017

Yesterday, AdColony reported our Q2 2017 results as part of Opera Software ASA’s quarterly earnings. The quarter was highlighted by growth in our SDK penetration and the results of our latest Aurora™ HD Video ads. AdColony revenue for Q2 was $96.1M and we were EBITDA positive at $0.9M. While both numbers were softer than we…

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AdColonized: Getting to Know Macarena Lombardo

Posted Aug 24, 2017

Who do you call to implement and analyze a successful advertising campaign? For our LATAM clients, that call goes to Macarena Lombardo, Account Manager for AdColony in Buenos Aires! Not only does she communicate ideas and objectives with clients and agencies to optimize results, but she also supports the sales team with strategies to close more…

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Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Top Mobile Publishers Weigh in on User Engagement

Posted Aug 22, 2017

Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…

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