Wins from MMA Smarties South Africa

Posted Nov 7, 2018

AdColony is excited to announce that it won Publisher of the Year not only in Istanbul, but also at the MMA Smarties in South Africa! In addition to being shortlisted for the Mobile Video category, we brought home the Bronze award for the Product & Services category! Find the winning campaigns below: Publisher of the…

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The Rise of Esports

Posted Nov 6, 2018

Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…

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Mobile Monday: Alexa’s New Notification & Spotify’s Beta App

Posted Nov 5, 2018

You found your new favorite artist and you can’t wait for their next album to drop. Wouldn’t it be nice if someone alerted you the minute the album went live? In this case, it’s not someone, it’s something. Amazon’s Alexa to be exact, and its latest feature is something that makes our lives a whole…

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Creative Showcase: Sony Xperia XZ2

Posted Nov 2, 2018

In this edition of the Creative Showcase, we’re taking a look at the U.K.’s first Aurora™ Interactive HD Mobile Video unit, Sony Xperia XZ2, and why it was such a hit! How it Worked The Sony Xperia XZ2 campaign was created with the senses in mind. Consumers were able to interact with the video and…

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Highlights from the MMA Forum Istanbul & Smarties Gala

Posted Oct 31, 2018

Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…

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Apple’s Event: The Latest iPad Pros are Here

Posted Oct 30, 2018

Just this morning, Apple announced its latest devices, live from the Brooklyn Academy of Music, Howard Gilman Opera House. The lineup included a few new gadgets, but the most impressive was the new iPad Pro, which is offered in both an 11-inch and 12.9 inch display. This iPad comes with a lot of updated technology,…

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Mobile Monday: Munich’s IDnow & Microsoft’s Acquisition

Posted Oct 29, 2018

It’s no secret that tech is a part of every industry. It’s only continuing to improve and grow in terms of capability. Munich’s IDnow is making authentication and verification even easier than ever before. Authentication with IDnow Getting authentication for legal or financial reasons just got easier, with IDnow. All you need is a smartphone…

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Publisher Spotlight: Skillz

Posted Oct 26, 2018

It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…

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Event Preview: MMA Forum Vietnam

Posted Oct 24, 2018

Time for another MMA Forum, this time in Ho Chi Minh, Vietnam! As a part of MMA’s Shape the Future series, this forum will dive into mobile as it defines the future of business. This event will be held on October 26th at the Intercontinental Saigon Hotel. Attendees will have the opportunity to mix with…

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Ad Spend on the Rise

Posted Oct 23, 2018

With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…

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