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AdColonized: Getting to Know Qasim Karim

Posted Sep 5, 2019

Meet Qasim Karim, our Management Accountant based in London! When he’s not handling financial matters for the company, he enjoys spending time with his two children and watching anime. Get to know Qasim in this week’s AdColonized! What exactly does a Management Accountant do at AdColony? What’s an average day like for you?As the Management…

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AdColony Wins Four Awards at Mob-Ex

Posted Sep 4, 2019

AdColony is proud to announce that our campaigns won four awards at Mob-Ex Singapore! The winners were announced at the awards ceremony on August 30th at the Shangri-La Hotel in Singapore. In its seventh year, representatives from Southeast Asia, South Asia, and ANZ regions were invited to celebrate the best mobile campaigns of the year.  An…

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qCPM — Do we really need another marketing initialism? Maybe.

Posted Sep 4, 2019

The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…

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Event Preview: ATS London

Posted Sep 3, 2019

ATS London returns on September 9 and more than 500 programmatic media professionals will be joining from across the region. The agenda will feature speakers from innovative companies from the marketing and advertising industries and a debate lead by ExchangeWire that is expected to challenge, educate, and entertain guests.  AdColony is excited to be a…

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Event Preview: Agency Leaders Symposium 2019

Posted Aug 29, 2019

Join industry innovators and trailblazers at the Agency Leaders Symposium 2019 in Australia! The two-day conference will be held at Crowne Plaza Hunter Valley on September 3rd and 4th. Senior agency leaders from all over the Asia-Pacific region will get together to address evolving technologies and the challenges of running an effective communications business. The…

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How to Implement app-ads.txt

Posted Aug 28, 2019

Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…

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AdColony Receives 5 Nominations for The Drum Digital Advertising Awards APAC

Posted Aug 27, 2019

AdColony is excited to announce our campaigns were nominated for The Drum Digital Advertising Awards APAC! The event gives recognition to individuals and organizations that are making a difference in the digital advertising world. A panel industry experts will judge the nominated campaigns based on three criteria: clear strategic thinking, creativity and innovation, and tangible…

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Mobile Monday: Google Play Launches Redesign, In-App Ad Impressions Grow 26%

Posted Aug 26, 2019

Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….

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AdColonized: Getting to Know Laronda Ulrich

Posted Aug 22, 2019

Meet Laronda Ulrich, Office Manager in San Francisco and San Mateo! As a part of the Facilities team, Laronda makes sure both of the Bay Area offices are running smoothly and organizes team events. When not working, she enjoys reading, playing guitar, and creating her own Christmas cards. Get to know Laronda in this week’s…

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Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

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