M&S Creative-Showcase

Creative Showcase: Marks & Spencer

Posted Jul 8, 2021

Marks & Spencer, a multinational retailer, was looking to increase awareness and downloads of their Sparks program and app that offer special rewards and perks for members. In order to achieve this goal, Marks & Spencer partnered with AdColony to create a campaign that would allow for engagement with their target audience within the landscape…

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App Install Marketers Adapt to New Challenges — Survey Results

Posted Jul 8, 2021

With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….

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AdColonized: Getting to Know Burak Maviş

Posted Jul 7, 2021

Meet Burak Maviş, a Senior Technical Account Manager, working out of our Istanbul office! Before coming to AdColony, Burak studied Economics and lived in Barcelona, and he hopes to get back to traveling soon. Outside of work, Burak enjoys playing football (soccer), skating, doing puzzles, and playing the mobile game, Star Wars: Galaxy of Heroes….

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Under The Microscope: Mobile Gaming in Mexico

Posted Jun 30, 2021

Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…

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Summer Games Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 29, 2021

After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…

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Creative Showcase: Bear Brand

Posted Jun 24, 2021

When the COVID-19 pandemic hit Indonesia, the Indonesian government imposed the lockdown across the country. During this period, people spent more time on their mobile phones and placed more emphasis to improve their health and fitness to reduce the risk of being infected with the virus. As Indonesia transitioned to the new normal and people…

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AdColonized: Getting to Know Paula Abjelina

Posted Jun 23, 2021

Meet Paula Abjelina, Country Manager for the Philippines and Thailand, working out of her home office! Paula has worked at every stage in the advertising cycle but has stuck with AdColony for the past six years. And for those years, she has been working from home, so check out her great advice for WFH down…

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How the Pandemic Shifted the App Ecosystem

Posted Jun 21, 2021

When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…

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