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PTTOW! Summit 2017 Preview

Posted Apr 5, 2017

This year PTTOW! is hosting another extraordinary conference in Palos Verdes, California at the Terranea Resort. From April 11th to the 12th, the most creative and inspiring CEO’s, CMO’s, and media influencers will be offering up their knowledge to attendees. The invite-only event expects to have over 70 figures from major industries speak at the conference….

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Kickstarting Organic Growth with Smart UA

Posted Apr 4, 2017

Recently we asked our partners about their app install marketing strategy this year. More than half of publishers said they have a team of 5 or less to handle all of their user acquisition (UA). There’s also patterns of growth in the size of UA teams, but it’s clear that efficiency is still the key to app growth….

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Mobile Monday: Resolving App & Latte Latency

Posted Apr 3, 2017

In this edition of Mobile Monday, we’ll take a look at why latency was one of the top concerns for publishers at the recent Digiday Publishing Summit as well as how Starbucks is looking to solve a different type of mobile latency in its stores. Latency Woes Last week, Digiday held its latest Publishing Summit…

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Publisher Spotlight: Polymail

Posted Mar 31, 2017

Checking email on mobile is something that’s been a core part of the smartphone experience for decades, email was part of phones long before app stores, even before touchscreens. The default mail experience wasn’t good enough for Polymail –  a Los Angeles-based company that’s reinventing the way users engage with email. Their mission is simple:…

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AdColonized: Getting to Know Jessi Kizer

Posted Mar 30, 2017

In sunny southern California, you’ll find AdColony’s headquarters and its Director of Technical Account Management, Jessi Kizer. Well… that is if she’s not traveling the world! Jessi has visited 10 different countries in the past year and has another trip planned this summer. With a passion for numbers, video campaigns, and karaoke, she definitely has her hands full….

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Looking Ahead to Digiday Publishing Summit 2017

Posted Mar 29, 2017

Throughout the year, Digiday hosts several conferences for various media teams, such as programmatic, video, and brand. On March 29th, Digiday will present its highly anticipated Publishing Summit in Vail, Colorado. With over 100 companies scheduled to attend this sold out 3-day conference, there is no doubt that attendees will leave the event more informed about the…

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Closing the Deal on Mobile

Posted Mar 28, 2017

With the ability to browse products and services on mobile devices, users not only research before they buy, but some directly purchase on his/her smartphone. Clearly, companies desire consumers to make purchases… But, how does one move a mobile shopper into completing a purchase? First, let’s get a quick overview of smartphone habits, and what defines…

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Fostering Safe Environments for Brands

Posted Mar 28, 2017

It’s no question that brand safety is a top concern for advertisers. After all, brands need to know that their messaging is aligned with quality content, whether it’s on mobile, the web, or elsewhere. As a platform built around quality — from innovative ad formats and creative executions to the environments in which they’re shown — we…

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Mobile Monday: Myths & Resolving User Friction

Posted Mar 27, 2017

In this edition of Mobile Monday, we are taking a look at myths of mobile apps according to a leading mobile intelligence company as well as how removing frictions in the user experience can improve long-term engagement. Mobile Myths With the mobile ecosystem ever-changing, the proliferation of outdated or inaccurate information is common. To combat this, App Annie…

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Creative Showcase: UFC®

Posted Mar 24, 2017

In this week’s creative showcase, we’re taking a look at one of the first major brand campaigns to leverage Instant-Play™ HD Vertical Video. As recently announced, the UFC® partnered with AdColony to promote UFC® 207: Nunes vs Rousey, and saw stellar results. Objectives In addition to driving awareness for the Nunes vs Rousey broadcast, the…

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