Mobile Monday: Summoning New Formats & Huge Deals

Posted Nov 27, 2017

In this edition of Mobile Monday, we are taking a look at what a new deal between Com2uS and Skybound Entertainment will mean for the Summoners War franchise as well as what a rather large investment means for Huuuge Games. Com2uS Expands Popular IP As mobile games continue to establish their place as a form of…

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A Look Back at the MMA Forum Dubai & Smarties Awards Gala

Posted Nov 22, 2017

Last week, the Mobile Marketing Association hosted its forum in Dubai, UAE, followed by the MMA Smarties Awards Gala! Over fifteen speakers from Aujan Coca Cola, Anghami, Careem, Choueiri Group, IBM Watson, MBC, Nielsen, Omnicom Media Group, Platform 5, DMS, and Adjust came together for this event, and of course AdColony was there to support…

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Singular Names AdColony One of the Most Secure Mobile Ad Networks

Posted Nov 21, 2017

Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…

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Mobile Monday: Fantasy League Mechanics, Voodoo’s Spell, & More

Posted Nov 20, 2017

In this edition of Mobile Monday, we are taking a look at the latest mobile publishing news, from the next Marvel mobile game to Voodoo’s chart-topping success and Mind Candy’s move to stay afloat. Marvel Strike Force Continuing to leverage its expansive franchise on mobile, Marvel’s next mobile game will be Marvel Strike Force. The title,…

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AdColonized: Getting to Know Jasslyn Yip Lai Mun

Posted Nov 16, 2017

Say hello to Jasslyn Yip Lai Mun, APAC Sales Director for Performance in the AdColony Singapore office! With over ten years of experience in mobile, Jasslyn brings her expertise to everything she does, from monitoring campaigns to brainstorming ideas with her team and building strong relationships with our partners. On the weekends, you can find…

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Making Changes to Help Us Focus and Grow

Posted Nov 13, 2017

The AdColony business today was built from over ten different acquisitions, and all of the various companies had different specialties. In the earlier days of AdColony/Opera Mediaworks, the breadth of services we offered allowed us to work with publishers and advertisers in a variety of different ways, and this was a huge advantage for us….

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Publisher Spotlight: PlayDog

Posted Nov 9, 2017

With mobile gaming in Korea continuing to grow, it’s no wonder companies like PlayDog have embraced the potential to reach a global audience. With games like Monster Busters, Link Flash, Ice Slide, and more, PlayDog have been growing on an international level. We spoke to Seungkyu Kim, PlayDog’s New Game Task Force Team Manager, about…

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AdColonized: Getting to Know Aman Goyal

Posted Nov 9, 2017

Interactive Designers have their hands full, brainstorming creative ad ideas, making mock-ups, and finalizing campaigns that eventually go live for millions of users to experience. Aman Goyal, one of our Interactive Designers in the APAC region, can definitely agree with that assessment! He constantly pushes boundaries to come up with innovative concepts while staying up-to-date…

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Event Preview: G-Star 2017

Posted Nov 8, 2017

Get ready for G-Star 2017, the largest gaming and mobile industry event for enthusiasts across Korea. G-Star stands for Global Game Exhibition and it’s held from November 16th to 19th at the BEXCO in Busan, South Korea. G-Star will showcase everything from PC and online gaming, to mobile, console gaming, and more. G-Star has both…

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