Event Preview: AdColony Brand Intelligence Summit

Posted Sep 5, 2018

It’s time for the inaugural AdColony 2018 Intelligence Summit hosted on September 10th and 11th in Istanbul, Turkey! Join an exclusive group of industry leaders as we define the future of digital video marketing. An incredible line-up of speakers, local hospitality, and networking opportunities are only a few of the many reasons this event is…

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Shopaholics & App Usage

Posted Sep 4, 2018

Online shopping has become the norm when it comes to consumers getting access to the products they want and need. Sometimes, however, this shopping can go from an occasional passtime to a weekly or even daily routine. According to Verto Analytics, if you’re part of the top 20 percent of online shoppers, you’re considered a…

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Mobile Monday: Apple’s Next Event & AdColony Supernova Summit

Posted Sep 3, 2018

It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of the AdColony Supernova Summit! September is shaping up to be quite the month. Apple’s Next iPhone Last week, Apple sent…

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Event Preview: DMEXCO 2018

Posted Aug 29, 2018

Where do key players in digital business, marketing, and innovation gather to gain inspiration and share their knowledge? That’s DMEXCO, held this year on September 12th and 13th in Cologne, Germany! The event is split between an expo and a conference, allowing market leaders to present all the dimensions of digital marketing and experts to…

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Under the Microscope: Mobile Gaming in Mexico

Posted Aug 28, 2018

Sixty-eight percent of gamers in Mexico prefer to play video games on their smartphone. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research to conduct a survey that reached mobile consumers all over the globe. The survey provided a lot of insight on the audience, from gaming…

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Mobile Monday: Netflix’s Ad Experiment and Android Pie Go

Posted Aug 27, 2018

Netflix is bringing ads to users content streams and Android Pie Go Edition is bringing modern mobile OS features to cheaper and cheaper phones. Whether you’re bingeing blog entries or browsing this on a new budget phone, you can read all about it in this week’s Mobile Monday. Netflix Interruptions If you’ve been enjoying long…

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Event Preview: Mobile Ventures Summit NYC

Posted Aug 22, 2018

Get ready for a day filled with networking and knowledge at The Mobile Ventures Summit in NYC! This event, which will be hosted at The Mezzanine on August 23rd, is all about bringing brands together across different industries to discuss everything related to mobile. On top of all the insight shared at this event, attendees…

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Brand Safety Across Asia-Pacific

Posted Aug 21, 2018

Whether it’s monitoring your brand’s presence or cutting down on platforms you advertise in, more and more brands are taking active steps to protect their image. With user-generated content being a huge part of everyone’s mobile experience no matter where users live, brand safety is becoming even more difficult to maintain and is something all…

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Mobile Monday: In-App Purchases, Messaging, and Analytics

Posted Aug 20, 2018

Did you know that women are almost 80 percent more likely to make in-app purchases in mobile games? According to some recent data, the female gaming market is a big opportunity for apps to grow their business. In-App Purchases According to Liftoff, women are 79 percent more likely to make in-app purchases after installing a…

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Elevate & Activate with SDK 3.3.5

Posted Aug 17, 2018

The AdColony 3.3.5 SDK is now available for download! With improved functionality and added flexibility (not to mention more stable than ever), this version makes it even easier for publishers both gaming and non-gaming to monetize with brand and performance advertisers. What makes this SDK better than ever? Check out some of the changes and…

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