Event Preview: SXSW Conference

Posted Mar 7, 2018

The SXSW Conference (SXSW) is where diverse professionals in film, pop culture, music, and technology come together to inspire, learn, explore, and connect. Hosted in Austin, Texas from March 9th to 18th, this conference covers two-dozen discussion topics and features the official SXSW Eco curated Cities Summit! To top it off, there’s an amazing speaker…

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The Promising Future of Playables

Posted Mar 6, 2018

Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….

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Mobile Monday: Xiaomi’s Aspirations and Nokia’s Rebirth

Posted Mar 5, 2018

In this edition of Mobile Monday, we’re taking a look at what Xiaomi’s expansion aspirations will mean for US smartphone users as well as what Nokia’s newly unveiled devices could mean for the health of the brand. Xiaomi to Enter US Market Chinese mobile device manufacturer Xiaomi has its eyes on the US Market. In…

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AdColonized: Getting to Know Mitchell Vaz

Posted Mar 1, 2018

Life as a Sales Planning Director is far from dull. Just ask Mitchell Vaz from the AdColony team in APAC! Working both his creative and analytical sides, Mitchell oversees other planners and analysts, creates custom proposals for brand advertiser campaigns, and crunches data to help everyone succeed. He’s always had an interest in tech and…

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Event Preview: MMA Webinar

Posted Feb 28, 2018

Mark your calendars for an insightful webinar on the future of mobile programmatic. Hosted by the MMA, AdColony, and Essence on March 21st from 2 to 3pm SGT, this webinar will cover everything from targeting to measuring campaign performance. Speakers for the event include Tom Simpson, Director of Growth and Programmatic in the APAC region…

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Pauses & Perks of Playing with Programmatic

Posted Feb 27, 2018

Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…

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Mobile Monday: MWC from Jacks to Gs

Posted Feb 26, 2018

Mobile World Congress is here, and with it comes a slew of new product & tech announcements. This edition of Mobile Monday will take a look at two opposite ends of the mobile spectrum being discussed at MWC: our collective affinity for the classic headphone jack and our excitement for 5G. Looking for the Jack…

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Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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AdColonized: Getting to Know Liz Waldeck-Pinckert

Posted Feb 22, 2018

Say hello to Liz Waldeck-Pinckert, Account Manager in the Publishing Growth team at AdColony! She spends time working and strategizing with publishers, to consistently meet the needs of partners. She has experience in the mobile advertising space and loves to continually learn about the industry from the gaming side. On the weekends, Liz enjoys cooking,…

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Reaching New Heights with SDK 3.3

Posted Feb 22, 2018

Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…

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