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Under The Microscope: Mobile Gaming in Algeria

Posted Oct 14, 2020

Mobile gaming is growing in markets across the globe and especially in Africa. As smartphone penetration rises in the region, so does mobile gaming. Currently, there isn’t much known about the individual mobile game markets in African countries. That’s why we’ve conducted a number of surveys in the region to better understand their mobile gaming…

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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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Creative Showcase: UnionBank

Posted Oct 12, 2020

In this Creative Showcase, we are looking at the UnionBank campaign in the Philippines. A leading commercial bank in the Philippines, UnionBank has established a reputation for being the country’s top digital bank — consistently winning ‘Best Digital Bank’ awards for its revolutionary innovations to remain competitive in the financial services space while enhancing customer…

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Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

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AdColonized: Getting to Know Johanna Lubinski

Posted Oct 7, 2020

Meet Johanna Lubinski, Sr. Director, Programmatic Operations, in our San Mateo office. Johanna has been a part of the AdColony family for seven years, and truly puts the emphasis on “family” as she manages her tight-knit team. She’s been able to take advantage of 2020 work-from-home life by teaching her five-year-old son how to ride…

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Gen Z: Born into Digital, Gamers by Choice

Posted Oct 6, 2020

Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…

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Creative Showcase: Bliblimart m-Select

Creative Showcase: Bliblimart

Posted Oct 5, 2020

In this Creative Showcase, we are looking at the Bliblimart m-Select campaign in Indonesia. Bliblimart is a leading eCommerce portal in Indonesia. As consumers’ shopping preference gradually shifts towards online during the pandemic, Bliblimart wanted to adapt its approach by directing users to its eCommerce store. About the CampaignDuring the pandemic, the Indonesian government imposed…

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The Mobile Gaming Experience: Motivations and Multitasking

Posted Oct 5, 2020

At this point, we’ve established that mobile gaming is ubiquitous. Whether they self-identify with the label or not, gamers span generations, genders, income brackets, education levels, geographies, and almost every other socio-economic-demographic split imaginable. While mobile gaming is popular across demographics, the gaming experience and the motivation to engage with mobile games differ greatly between…

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The IDFA Is Not Gone Yet, But Here’s What Advertisers (Still) Need to Do

Posted Oct 5, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. Apple has placed the responsibility of consent on developers with a modal to track users or share device IDs with third parties….

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