AdColonized: Getting to Know Liza Murphy

Posted May 11, 2017

This week’s AdColonized features South Africa resident, Liza Murphy, Brand Strategist at AdColony. With a background in traditional media, she has worked in agencies like MindShare and Initiative Media. When Liza isn’t helping her co-workers, you might catch her watching some European football or keeping up with her family. Ready to kick this interview out of the park?…

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Q1 Update: Brands and Publishers are Embracing New Ad Formats

Posted May 11, 2017

We know that there are many components that go into a successful campaign (targeting, brand safety, viewability measures, technology and optimization, etc.), but above all else, we value outcomes driven by creativity. We regularly challenge ourselves to think through how can we help advertisers stand out, and throughout 2017, one of our main priorities is…

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Casual Connect Asia 2017 Preview

Posted May 10, 2017

Next week the mobile and casual games community will descend on Singapore for Casual Connect Asia 2017. On top of three full days of enlightening sessions and insightful speakers. The show will also feature the Indie Prize and Dev Showcase. This Casual Connect marks the 40th industry event put on by the Casual Games Association,…

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What Young Agency Execs are Looking For, and Why it Matters

Posted May 9, 2017

There’s a saying in technology that if you want to know what the next mainstream consumer hit will be, you just need to ask a 14 year-old. From Snapchat (and the rise of vertical video) to treating mobile phones as our go-to devices for entertainment content, a lot of today’s tech trends first came to…

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Mobile Monday: Shifting Consumer Attention & Advertiser Budgets

Posted May 8, 2017

In this edition of Mobile Monday, we’re taking a look at the latest eMarketer report to uncover the top trends in consumer attention and how this is affecting advertiser budgets. Traditional Media’s Slow Decay As users now consumer over 12 hours of media per day, talks of consumption saturation have increased. As a result, the more…

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AdColonized: Getting to Know Cristina Gama

Posted May 4, 2017

Located in Brazil, Sales Director Cristina Gama strives to make clients and their direct users happy. With over 5 years experience in mobile advertising, and more than 10 years in the mobile industry, Cristina has a lot of information to share with readers. Ready to take us on a the ultimate Sales Director tour Cristina? Let’s get you…

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Promoting Engagement Ethically

Posted May 2, 2017

The better an app’s overall experience, the more loyal its users will be. For most publishers, part of that experience includes the ad experiences delivered by ad monetization partners. Those experiences may not be something a publisher can control directly, but it is something users will hold them accountable for. This isn’t limited to the…

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Mobile Monday: Top Takeaways from the IAB’s Advertising Revenue Report

Posted May 1, 2017

In this edition of Mobile Monday, we’re exploring what the IAB’s latest internet advertising revenue report means for both mobile advertisers and publishers. Mobile Driving Digital Growth While the overall digital ad spend growth of 21.8% in 2016 is notable in its own right, the story becomes more interesting when the data is broken into desktop…

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Publisher Spotlight: Big Blue Bubble

Posted Apr 28, 2017

The city of London in Ontario, Canada, houses one of the app stores most prolific publishers. Big Blue Bubble is an award-winning studio with over 100 apps and growing, and the company has spent time working on mobile games since before the days of smartphones and high-res touch screens. High Profile Beginnings Founded in 2004…

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AdColonized: Getting to Know Liz Higgins

Posted Apr 27, 2017

Deep dish pizza, Millennium Park, and the Cubs are some of the must see activities when visiting Chicago. Another must see activity: AdColony’s Chicago office! While the entire office is full of creativity and go-getters, there’s one Project Manager caught our eye, Liz Higgins. You can see her working on multiple projects and helping teams reach their…

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