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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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AdColonized: Getting to Know Chris Manibog

Posted Jan 6, 2021

Meet Chris Manibog, Customer Support Advocate in our Los Angeles office! If one of our clients has a problem, Chris is often the first person they turn to for help. Chris is a major football fan, loves to travel, and is on the hunt for the best fried chicken sandwich in LA. Get to know…

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AdColony Announces Exclusive Partnership with Turkey’s Popular, Traffic and Navigation Application Yandex.Navigasyon

Posted Jan 6, 2021

AdColony, which enables brands and agencies to reach their target audiences on the most reliable mobile platforms, signed an exclusive strategic partnership with traffic information and navigation leader Yandex.Navigasyon. Through this partnership, AdColony will now offer new advertising solutions to the brands and agencies to reach their target audience in their cars across Turkey. Yandex.Navigasyon’s…

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2020 Ad Reaction & Attention Survey

Posted Dec 21, 2020

How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…

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New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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AdColony Wins 70 Awards in 2020

Posted Dec 17, 2020

We are proud to announce AdColony has received 70 awards in 2020 including wins from the MMA Smarties, Mob-Ex, The Drum, The Wires, and more! We’ve also been named The Network of the Year at MMA Smarties Turkey and Enabling Technology Company of the Year at MMA Smarties APAC! Read on for more details and…

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AdColonized: Getting to Know Britany Scott

Posted Dec 16, 2020

Meet Britany Scott, Senior Sales Director, who works from her home office in Illinois. Britany focuses on central North America and works with some of the top companies and brands in the region. As someone who worked from home prior to the pandemic, she has some excellent advice on making this “new normal” a bit…

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Brand Safety in North America: Which Channels Users Prefer to Encounter Ads

Posted Dec 16, 2020

When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…

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Women Leaders of AdColony: Celebrating Our Award Winners

Posted Dec 15, 2020

The ad tech scene has seen more and more women assume leadership roles over the years but they still often remain in the background. At AdColony, we recognize the hard work and accomplishments of our female employees as they pave the way for more inclusivity in the industry. In AdColony’s growing global workforce of women,…

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AdColony’s 2020 Year in Review

Posted Dec 15, 2020

2020 has been, generously, a year of differing expectations. What would have been a year with one of the biggest Olympics ever in Tokyo, massive movies set to raise the bar of both entertainment and art just to start, turned into a year that could be called “the year of delivery.” For AdColony though, it’s…

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