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Partner Spotlight: Singular

Posted Jun 21, 2019

With so many platforms and technologies at their fingertips, marketers have more data than ever before. Hundreds of sources can produce siloed datasets that may seem impossible to track or analyze. Our marketing intelligence partner, Singular, unifies campaign data, and unlike other mobile attribution providers, gives a complete view of marketing performance down to the…

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Hitting the Road with Mobile Apps

Posted Jun 20, 2019

School is finally out, so it’s time to enjoy the break with a road trip. Before hitting the road, there are several factors to consider while planning a trip. What are travelers most concerned about when planning a road trip and how do they spend their time on the trip? AdColony’s 2019 Summer Road Trip…

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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the users experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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Mobile Monday: Emerging Markets in Mobile Gaming

Posted Jun 17, 2019

Most of the research on the mobile gaming industry has been focused on large markets like China and the United States. A new report highlights the emerging markets including India and Brazil that are gaining publishers’ attention. Meanwhile, several countries have seen huge gains in consumer spend since 2016. Get all the details in this…

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Event Recap: Unify

Posted Jun 14, 2019

Singular, our marketing intelligence partner, recently held their annual Unify event and the AdColony team was there to attend! The growth marketing summit took place in Napa Valley and brought together innovators from companies like Amazon Music, Airbnb, and Nike. Because the event was invite-only, the summit was an intimate experience that allowed thought-provoking conversations…

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AdColonized: Getting to Know Demet Özyazı

Posted Jun 13, 2019

Meet Demet Özyazı, our Interactive Designer based in Istanbul! As a part of the Creative team, Demet creates designs based on clients’ requests for mobile platforms. In her free time, she enjoys dancing with her team, listening to electronic music, and traveling with her fiancé. Read on to learn more about Demet! What exactly does…

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Event Preview: ATS Singapore

Posted Jun 12, 2019

Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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Event Recap: Casual Connect Europe

Posted Jun 5, 2019

Casual Connect Europe returned to London in May 2019 and the AdColony team was there to enjoy the festivities! We joined leaders from established and emerging markets of the gaming industry for three days of lectures, networking parties, and showcases from the region’s best games. This year’s lecture topics covered game design, esports, live ops,…

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Highlights from WWDC 2019

Posted Jun 4, 2019

This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…

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