AdColonized: Getting to Know Rudy Tabasa

Posted Jul 13, 2017

This week’s AdColonized features Rudy Tabasa, Performance Advertising Sales Director in AdColony San Francisco! With over 22 years of experience selling web and mobile advertising, Rudy knows the ins and outs of the profession. He is a pro at creating and maintaining relationships with publishers, agencies, and partner networks alike, all while analyzing and keeping…

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Taking Aim at Postback 2017

Posted Jul 12, 2017

Where do 1,000 marketers, ad partners, agencies, and CMOs come together for two days of insightful ideas and memorable moments? Two words: Postback 2017. Hosted by TUNE in Seattle, Washington on July 20th and 21st, Postback is the ultimate mobile marketing event of the summer. AdColony couldn’t be more excited to be an official donor…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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Programmatic for the People — Working with the Machines

Posted Jul 11, 2017

One of the terms thrown around on the advertising side of mobile is the term “programmatic.” It sounds simple: automated advertising, but the reality is much deeper. The term “programmatic” describes advanced marketplaces that utilize complex algorithms to analyze massive amounts of metadata, then use real-time bidding methodology to bid on impressions from thousands of…

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Mobile Monday: CNN’s Great Big Story & 50 States of Sneakers

Posted Jul 10, 2017

In this edition of Mobile Monday, we are examining what the latest developments at CNN’s video startup mean for publishing trends as well as how Adidas is leveraging product customization with a singular message to support a cause. CNN Doubles Down on Modern Storytelling A couple years ago, CNN unveiled its short-form video startup Great Big…

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AdColonized: Getting to Know Isida Konomi

Posted Jul 6, 2017

Say hello to Isida Konomi, Office Manager in the AdColony London office! From organizing and searching for all kinds of suppliers, to setting meetings, and improving processes, Isida definitely has her hands full. She comes from a finance background, holds experience in office management, and is currently studying to earn her Master’s degree in Development…

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The Apple iPhone at 10

Posted Jul 5, 2017

Last Thursday marked the tenth anniversary of the launch of the very first iPhone. While Steve Jobs introduced the phone in January 2007 at Macworld, it wasn’t until the end of June that buyers lined up outside Apple and AT&T stores to purchase what would end up being a world-changing device. It wouldn’t be an…

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Mobile Monday: Games, Video, & the News Format Struggle

Posted Jul 3, 2017

In this edition of Mobile Monday, we’re taking a look at some of the latest media and consumer trends data to understand what the growth of video & games coupled with long-form & short-form video preferences mean for news outlets seeking to monetize consumers on mobile. Games & Video Continue to Grow According to the…

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Publisher Spotlight: Bloom Built

Posted Jun 30, 2017

Journaling app Day One is one the most awarded apps on the App Store. The small team of 13 at Bloom Built created something many others have tried, but few succeeded at — a journaling app that makes users want to keep up with their entries. Day One recently moved from a paid app to…

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Mobile Monday: Kongregate Collects & Glu Adheres

Posted Jun 26, 2017

In this edition of Mobile Monday, we’re covering Kongregate’s acquisition by Modern Times Group and Glu Mobile’s new partnership with the WWE. Kongregate Collects $55 Million While some may have first known Kongregate as a creator of Flash games, today they are rather well known for their successful mobile titles. So successful, in fact, that Modern…

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