Award Preview: AdColony Mixx TR Wins

Posted Mar 1, 2019

At this year’s IAB Mixx Awards, AdColony brought home four wins for campaigns throughout 2018! We’d say we’re used to it by now, but winning awards never gets old. This year, the ceremony was hosted on February 21st, 2019 at the Four Seasons Hotel in Istanbul.   Doritos Jurassic World Doritos came together with an…

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Mobile Devices & The Car Buying Process

Posted Feb 28, 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with in the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

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AdColonized: Getting to Know Eric Treworgy

Posted Feb 28, 2019

Meet Eric Treworgy, a Principal Software Engineer at AdColony NA. Eric is a code-savvy wizard working on our Technology team. His day to day consists of ad serving, and managing the event pipeline along with a handful of other dev supporting services. When Eric isn’t being a genius at AdColony he’s waking up early to…

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Event Preview: SXSW 2019

Posted Feb 27, 2019

South by Southwest (SXSW) is the collection of conferences and festivals where diverse professionals come together to learn, explore, and connect regarding what’s next in the world of film, pop culture, music, and technology. We’re pleased to say we’ll be there! Read on for more details. Hosted in Austin, Texas from March 8th to 16th,…

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Mobile Monday: Behold, the Foldable Phone & Oracle

Posted Feb 24, 2019

After years of theory and CES examples of bendable LCD screens, Samsung has officially unveiled its foldable phone. The Galaxy Fold is coming, but is it any good? Speaking of things with Android, another major ad fraud scheme was uncovered by Oracle — Time to dive in. Double Your Phone Size, Double The Money It’s…

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Millennials Grow Up, But Their Phones Aren’t Going Away

Posted Feb 21, 2019

If you had a smartphone in high school, have been asked on a date through text or instant messenger, and Google is your go-to for all questions, chances are, you’re part of the now-famous generation called millennials. This is the generation that grew up with technology that makes connecting with others and instant gratification not…

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New Case Study: A Changing Business Strategy

Posted Feb 19, 2019

For publishers, it may make sense to not allow ads from competitors or from other user-acquisition apps that might accelerate your churn. Doing so might be costing developers a tremendous opportunity for revenue! AdColony worked with a well-known publisher to test this theory. Changing Monetization Strategy A well-known publisher with several social casino titles creates…

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Under the Microscope: Mobile Gaming in Germany

Posted Feb 13, 2019

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience, and they’re eager to engage with content on their screen. Interested in learning more about gamers from different regions, we conducted another survey in our Under the Microscope…

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Mobile Monday: Has YouTube Given Up on Brand Safety?

Posted Feb 10, 2019

Think YouTube is doing everything it can to address brand safety concerns after their rough spell a couple of years ago? Think again. Twitter has also changed how it calculates its user counts in order to show what it views as “monetizable” users. Social and web video platforms are looking a bit less reliable than…

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Event Preview: White Nights Berlin

Posted Feb 8, 2019

Pack your bags and get ready for one of the biggest business conferences in the gaming industry, White Nights! This year, it’ll be held at the Intercontinental Hotel in Berlin, Germany from February 12th to the 13th. Expect to hear from over 70 speakers and rub shoulders with 1300+ attendees – including us from AdColony!…

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