Mobile Monday: Consumer Focused Brand Apps — Less is More?

Posted Jun 25, 2018

How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week discussing the ins and outs of brand apps and user satisfaction, meanwhile on a similar front, Global food giant…

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The Lovely Mobile Report & Rankings

Posted Jun 22, 2018

The Lovely Mobile Report and Rankings are back! This year’s rankings honor the best and brightest in mobile marketing from 2017. Project, agency, and brand performance are researched and analyzed over the course of a year and points are assigned based on the level of success. AdColony is thrilled to have placed 2nd in the…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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Event Preview: App Promotion Summit NYC

Posted Jun 20, 2018

Get ready for the sixth edition of the App Promotion Summit (APS), coming to New York City on Thursday, June 28th at the Stewart Hotel! APS is a one-of-a-kind event, where attendees can network with and learn directly from top app growth experts, all in one day. Everything from the latest app store optimizations and…

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Under the Microscope: Mobile Gaming in the Nordics

Posted Jun 19, 2018

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories — is their audience just as into mobile gaming as they are? Reaching mobile consumers across several regions in Europe…

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Mobile Monday: 5G Networks & iPhone Medicine

Posted Jun 18, 2018

The march of technology continues! This week, we’re looking at next-gen connectivity and maybe the future of medicine. As LTE penetration reaches more users than ever, mobile networks continue to innovate and hit milestones for their next-generation networks, the better to deliver more content, faster. Apple’s upgrade to ResearchKit 2.0 for iOS 12 indicate the…

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AdColonized: Getting to Know Brian Lathrop

Posted Jun 14, 2018

Meet Brian Lathrop, one of our awesome Software Development Engineers in Test, or SDET for short, working out of our LA headquarters! He’s responsible for creating the processes to test our new products and make sure they’re functioning properly, in addition to actually running the tests. After work, Brian loves to spend time with his…

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Event Preview: Cannes Lions Festival 2018

Posted Jun 13, 2018

Explore creativity and get inspired at the Cannes Lions International Festival of Creativity from June 18th to the 22nd! This 5-day festival attracts over 16,000 attendees from over 4,700 companies within the communications, marketing, design, tech, media, and entertainment industries! Cannes Lions is filled with talks, workshops, networking events, classes, and award shows, offering something…

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Mobile Monday: It’s E3 Week

Posted Jun 11, 2018

While one of the largest mobile events (WWDC) wrapped up last week, the largest annual conference for the gaming in mobile, console, and PC begins tomorrow. The Electronic Entertainment Expo (E3) will be held in the Los Angeles Convention Center from June 12th to 14th. The IAB also announced plans last week to bring its programmatic…

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Event Preview: White Nights St. Petersburg

Posted Jun 6, 2018

Privet! The next round of the White Nights business conferences is coming up from June 28th to the 29th in St. Petersburg, Russia. Over 1,600 attendees from over 45 countries will attend this event to discuss everything related to the gaming industry, from mobile and PC, to AR and VR. AdColony is excited to be…

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