Olga Kravtsova

AdColonized: Getting to Know Olga Kravtsova

Posted Mar 12, 2020

Meet Olga Kravtsova, Senior Account Manager in our Berlin office! Olga has been with AdColony since 2016. She currently does a fantastic job serving our Eastern European clients. In her free time, Olga is busy exploring the great outdoors, seeing the latest films, or listening to Coldplay. Get to know Olga better in this week’s…

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The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

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Under the Microscope: Mobile Gaming in Sweden

Posted Mar 5, 2020

Changing demographics and advancing technology has brought a lot of attention and money to the gaming industry. Even governments in Europe are realizing its potential and have created programs to attract talent and investments. The Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. With its growing contribution to…

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Mobile Usage in Canada – Smartphone Adoption, Gaming, Time Spent in Apps

Posted Mar 4, 2020

Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…

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Mobile Industry Is Expected to Contribute $4.8 Trillion to Total GDP in 2023

Posted Feb 27, 2020

When it comes to shopping, communicating, gaming, streaming, and even socializing, it is no secret that mobile apps are making our lives much easier in a way that we couldn’t have predicted. In this developing world of technology, 98% of Gen Z (those born between 1997-2012) has a smartphone and mobile apps have become indispensable in…

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Creative Showcase: World of Warcraft: Battle for Azeroth

Posted Feb 25, 2020

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ was utilized to drive brand awareness and retention in an award-winning campaign for World of Warcraft: Battle for Azeroth. How it WorkedIn 2018, With the latest expansion of World of Warcraft set to be released, Blizzard Entertainment tapped AdColony to…

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Event Preview: Mobile Marketing Mobile & App Marketing Masterclass

Posted Feb 21, 2020

We are excited to announce our participation in Mobile Marketing’s February 25th masterclass on mobile and app marketing in New York City. Jude O’Connor, GM of Brand, North America, will join other industry experts to teach attendees how to successfully engage with customers and prospects on mobile. Attendees will also learn how to rise above…

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