UTM Jordan Blog Header

Under The Microscope: Mobile Gaming in Jordan

Posted Mar 24, 2021

The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…

Read more
Ramadan Research Blog Header

Mobile Behavior in MENA, KSA, and Egypt During Ramadan 2021

Posted Mar 23, 2021

As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…

Read more
Blog_iOS14_5_OptIn_1200x630_v2

Getting to Yes: iOS 14.5 Opt-In Suggestions

Posted Mar 22, 2021

It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…

Read more

Success Story: 1945 Air Force & User Acquisition

Posted Mar 18, 2021

AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….

Read more

AdColony Receives TAG Certified Against Fraud and Brand Safety Recertifications

Posted Mar 18, 2021

We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…

Read more
KellyMcIvorAdColonizedCompanyCulture

AdColonized: Getting to Know Kelly McIvor

Posted Mar 17, 2021

Meet Kelly McIvor, a Principal Product Manager working out of our Seattle office! Outside of managing product developments and his team, Kelly loves to be outside on the water and spend time with his kids; they have recently taken up kickboxing in the backyard! Get to know him better in this week’s AdColonized employee spotlight!…

Read more
Xennials Gaming Blog Header

Xennials as Mobile Gamers: Insights On Players Aged 35-44

Posted Mar 15, 2021

Much has been said lately about the Millennial and Gen Z generations and how they behave as consumers. While it seems easy to place people in their respective generational boxes, there are still those that don’t really fit within those groups. Consumers in the 35-44 range are an older subset of the Millennials and the…

Read more
Mobile Gaming during Ramadhan 2021

Mobile Gaming Set to Dominate Ramadhan As We Continue To Stay Home

Posted Mar 14, 2021

Ramadhan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Indonesia accounting for more than 230 million Muslims who will be observing Ramadhan and Eid Al-Fitr. In our recent AdColony Festive Shopping Survey, we asked respondents in Indonesia…

Read more
Page 2 of 123