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Mobile_Monday_5/9

Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market

Posted May 9, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Spotify’s launch into gaming with Spotify Island in Roblox and the growth of the global gaming market. Learn all about these stories in…

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Creative Showcase: Ford Stormtrak & Raptor

Posted May 5, 2022

Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…

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Mobile Monday: One Year of AppTrackingTransparency and Privacy Protection on Android

Posted May 2, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…

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Mobile Monday: Is Netflix Still on Top, Gen Z Wants Brands in the Metaverse, and More Content Regulation from the EU

Posted Apr 25, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…

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Creative Showcase: Jack Reacher

Posted Apr 21, 2022

Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…

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Striking a Balance Between Automation and Control

Posted Apr 19, 2022

Today we are exploring the people behind one of our products across all Digital Turbine offerings — Fyber Fairbid. Ihor Vashchenko, Product Manager, FairBid, is discussing his work process and past experiences, what we can do for monetization managers and publishing partners, waterfall optimization and automation, and more. Keep reading to learn more about this…

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Mobile Monday: Food & Drink Brands in Gaming and ATT Opt-in Rates by App Categories

Posted Apr 18, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…

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Offer Walls for App Monetization: Everything You Ever Wanted to Know

Posted Apr 14, 2022

Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…

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Mother’s Day Shopping Preferences — Highlights from EMEA & LATAM

Posted Apr 12, 2022

With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a  smile on their mom’s…

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