AdColonized: Getting to Know Vanesa Quintana

Posted Nov 2, 2017

Meet Vanesa Quintana, Human Resources Representative in the AdColony Buenos Aires office! Looking for new talent, planning company events, and making sure everyone feels comfortable at work is what she does on a weekly basis! Vanesa began her career as a language teacher, and transitioned to the mobile space in 2013. During her free time,…

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AdColony’s MMA Smarties Wins

Posted Oct 31, 2017

Earlier this month, MMA hosted its annual Smarties Awards, recognizing innovation, creativity, and success in the mobile marketing space. From Indonesia to Turkey, AdColony made its rounds and collected awards in a variety of categories! MMA Smarties Indonesia AdColony is thrilled to be taking home several awards from the Smarties in Indonesia, including Best in…

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Mobile Monday: Lessons from Adweek’s Digital Publishing Hot List

Posted Oct 30, 2017

In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…

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Publisher Spotlight: BonusXP

Posted Oct 27, 2017

You’ve probably already heard of BonusXP, the Dallas mobile game development studio behind Stranger Things: The Game, but the company is so much more than that. A diverse team in Dallas, Texas is responsible for side-scrolling shooters, action-RPGs, matching games, and more. We spoke with CEO and cofounder Dave Pottinger about what made BonusXP the…

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AdColonized: Getting to Know Matthew Gibson

Posted Oct 26, 2017

What goes into a sale at AdColony? Planning, collaboration, and reviewing of marketing materials. Matthew Gibson, Brand Sales Planner in the AdColony New York office, does exactly that, making sure sales documents and presentations are ready when needed and working with Account Reps and Managers to discuss campaigns once they’re live. He’s a sports fanatic,…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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AdColony Ranked a Top Choice for App Install ROI & Quality

Posted Oct 24, 2017

Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…

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Mobile Monday: Progressive Web Apps & the User Experience

Posted Oct 23, 2017

In this edition of Mobile Monday, we’re exploring how publishers can improve their mobile user experience, from following Wired’s lead & investing in a progressive web app to more closely monitoring their user experience rating. Wired’s Progressive Web App Push Understanding that an enjoyable and seamless user experience is essential to hook consumers on any…

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Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

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AdColonized: Getting to Know Tom Simpson

Posted Oct 19, 2017

Meet Tom Simpson, Growth & Programmatic Director for AdColony APAC! You might miss him if you come by our Singapore office though! He might be busy traveling all across the region, meeting with clients and working with cross-functional teams on everything from programmatic to marketing and strategy. We’re also proud to announce Tom has been named…

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