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Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

Posted Jun 6, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile…

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Mobile Monday: Advertising Opportunities, Apple vs. Google on Privacy, and Digital Ad Spending on Mobile

Posted May 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s…

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Mobile Monday: Is Netflix Still on Top, Gen Z Wants Brands in the Metaverse, and More Content Regulation from the EU

Posted Apr 25, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…

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Mobile Monday: Food & Drink Brands in Gaming and ATT Opt-in Rates by App Categories

Posted Apr 18, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…

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Offer Walls for App Monetization: Everything You Ever Wanted to Know

Posted Apr 14, 2022

Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…

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Mobile Monday: Marketing in Micro-Moments, Mobile App Users Shop In-Store, and App Store Expansion

Posted Apr 4, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are marketing during micro-moments and reaching consumers on mobile, mobile app users shopping more in-person than non-app users, and European legislation…

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Mobile Monday: Cross-Channel Marketing, Increased IAP in Mobile Games, and Mobile & Gaming Growth in 2022

Posted Mar 28, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the growing popularity of cross-channel marketing, the increase of revenue in mobile games from ads and in-app purchases, and the…

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Ad Preference, Mobile Usage, and More During The Big Game

Posted Jan 25, 2022

With the new year fully in swing and the pandemic still prevalent in everyday life, many people are looking forward to an exciting distraction, in the form of one of the biggest sporting events of the year — Super Bowl LVI. The game is taking place on February 13, 2022 at the SoFi stadium in…

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