Mobile Monday: iPhone XR and the Latest Apple Watch Series

Posted Sep 17, 2018

Every September, Apple hosts its Gather Round event, announcing the new generation of iPhones, Apple Watch, iPads and accessories. Last week, the company revealed their 12th-generation phones along with major features now available in the Apple Watch. iPhone XR The latest and greatest from Apple includes three new smartphones: the iPhone XR, iPhone XS, and…

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Supernova Summit 2018: Recap

Posted Sep 14, 2018

Last week, the AdColony Publishing and Performance teams met with clients in Snoqualmie, Washington, just outside of Seattle, for two days of industry conversations, sessions, networking, and activities. The conversations covered important emerging trends in both the user acquisition and app monetization spaces, including advanced mediation, playables, attribution, rewarded video, and more. After nine months…

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Creative Showcase: Nestle Dancow Aurora™ HD Video

Posted Sep 14, 2018

In this edition of the Creative Showcase, we’re taking a look at the MMA Smarties-nominated Nestle Dancow Aurora™ HD Video, how it worked, and why it gained so much success! How it Worked Aimed at tech-savvy, millennial mothers in Indonesia, the Nestle Dancow Aurora™ HD Video campaign brought utilized the interactivity available with mobile experiences….

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AdColonized: Getting to Know Daisuke Shigeishi

Posted Sep 13, 2018

Lead generation, deal-making, and performance optimization are only a few things he does on a daily basis. Meet Daisuke Shigeishi, Supply Business Development Manager in the AdColony Japan office! He has experience working in advertising and loves being in a collaborative, interactive working environment. During his free time, Daisuke enjoys golfing, playing soccer, and listening…

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Event Preview: Tokyo Game Show

Posted Sep 12, 2018

Get ready for an event that’s all about gaming, Tokyo Game Show 2018! Hosted at the Makuhari Messe in Chiba, Japan, TGS will run for four days, from September 20th to the 23rd. The first two days are designated to business attendees only and the last two are for the general public. Organized by the…

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Digital Ad Spending in Entertainment & Media

Posted Sep 11, 2018

As the digital landscape continues to expand, more companies are beginning to increase their online advertising spend. This can be seen across the board, from retail and consumer products to automotive and travel. Looking for a deeper analysis on the subject, eMarketer did some research, which revealed some interesting information. Among all the industries increasing…

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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices

Posted Sep 10, 2018

User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…

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Event Preview: Pocket Gamer Connects Helsinki

Posted Sep 5, 2018

Guess what time it is! It’s time for the largest global mobile games industry conference, also known as Pocket Gamer Connects Helsinki! Hosted on September 11th and 12th at the Scandic Marina Congress Center, this event will attract over 600 companies and 1,200 delegates from over 40 countries. PGC Helsinki will have 85 sessions covering…

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Event Preview: AdColony Brand Intelligence Summit

Posted Sep 5, 2018

It’s time for the inaugural AdColony 2018 Intelligence Summit hosted on September 10th and 11th in Istanbul, Turkey! Join an exclusive group of industry leaders as we define the future of digital video marketing. An incredible line-up of speakers, local hospitality, and networking opportunities are only a few of the many reasons this event is…

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Shopaholics & App Usage

Posted Sep 4, 2018

Online shopping has become the norm when it comes to consumers getting access to the products they want and need. Sometimes, however, this shopping can go from an occasional passtime to a weekly or even daily routine. According to Verto Analytics, if you’re part of the top 20 percent of online shoppers, you’re considered a…

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