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Event Recap: LevelUp with AppsFlyer and Remerge

Posted Nov 26, 2019

Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…

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Mobile Monday: GameAnalytics Launches Mobile Insights Platform, Top 1% of App Publishers Drive 80% of Downloads

Posted Nov 25, 2019

When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…

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Awards Wins November

Wins from MMA Smarties and The Drum Digital Advertising Awards

Posted Nov 22, 2019

AdColony is proud to announce that our mobile campaigns have received three awards from the MMA Smarties and another one from The Drum! This month, our teams from North America, Turkey, and Asia-Pacific were recognized for our innovative mobile campaigns by two of the most prestigious award organizations in the industry. Check out our award-winning…

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Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

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Mobile Shopping on Black Friday — What to Expect

Posted Nov 20, 2019

The holiday shopping season has already started for many consumers but for many, Black Friday is likely the day they’ll kick off their gift buying. It’s almost that time of year when shoppers spend their Friday morning (or Thanksgiving night!) waiting in line at brick-and-mortar stores for the best deals. While Black Friday is certainly…

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Doritos Cool and Hot

Creative Showcase: Doritos Cool and Hot

Posted Nov 15, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…

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Steve Dunkley AdColonized

AdColonized: Steve Dunkley

Posted Nov 14, 2019

Meet Steve Dunkley, Senior Growth Manager in our Berlin office! As a part of the performance team, Steve’s day is full of communicating with clients and collaborating with the Account Management teams. When he’s not working, Steve can be found training for his next cyclocross race. Get to know Steve in this week’s AdColonized feature!…

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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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