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Mobile Monday: App Revenue Jumps 8% in May, iPad App Downloads Up 40%

Posted May 17, 2020

Many reports have confirmed that smartphone usage has seen a huge uptick since users have been in quarantine since March. Recent data shows that activity has also increased for iPads. Downloads for iPad apps jumped 40%, marking the largest increase in a quarter since 2016. Meanwhile, in-app revenue has been steadily growing and continues with…

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Apps We’re Loving this Week

Posted May 14, 2020

Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…

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Event Preview: Future of Gaming & Advertising in Australia

Posted May 14, 2020

For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. With almost 80% of Aussies gaming on a regular basis, brands need a…

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Staying Home and Staying Active with Mobile Apps

Posted May 14, 2020

Amidst a worldwide pandemic, much of the population’s lives have shifted. People are turning to their mobile devices to help them adapt to a lifestyle primarily indoors. With gyms and fitness studios temporarily closed, mobile users are taking advantage of the many digital resources on their phones. The January and February months are typically a time…

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Under the Microscope: Mobile Gaming in Greece

Posted May 13, 2020

With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…

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Publisher Spotlight: Rollic

Posted May 12, 2020

Who doesn’t enjoy the sense of achievement and satisfaction of untangling a knot,  finding yourself on a fun battlefield, knocking your opponents down with a water gun, or smashing stuff with a giant wheel? Hyper-casual gamers know Rollic from Go Knots 3D, the most downloaded app in the world in April. Flipper Dunk, Water Shooty,…

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Coronavirus Impact on Music Listening Habits in Turkey

Posted May 12, 2020

While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…

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The Article 17 Series Part 1: How Did We Get Here?

Posted May 11, 2020

Digital privacy is the #1 most important issue in the mobile advertising industry today, and it will be over the next five years. Yet it’s the topic that most of us know the least about. The Article 17 series takes a look at privacy considerations for mobile publishers and advertisers together with Alan Chapell, founding…

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Event Preview: Creative Hacks – Engagement & Innovation

Posted May 11, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print,…

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Creative Showcase: The Dreaming Tree Wines

Posted May 11, 2020

In this edition of the Creative Showcase, we look at how AdColony’s Instant-Play™ HD Video technology, combined with Dynamic End Card and custom animated overlay, effectively engaged The Dreaming Tree Wines’ target audience while educating them on the brand.  About the Campaign The Dreaming Tree Wines is a line of wines created by award-winning winemaker…

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