Event Preview: Programmatic Punch

Posted Nov 8, 2017

Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…

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AdColony Partner Spotlight: Aarki

Posted Nov 7, 2017

Programmatic continues to push mobile advertising forward toward new efficiencies and enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure…

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Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

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Creative Showcase: Pirates of the Caribbean

Posted Nov 3, 2017

In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. And now, without further ado,…

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AdColonized: Getting to Know Vanesa Quintana

Posted Nov 2, 2017

Meet Vanesa Quintana, Human Resources Representative in the AdColony Buenos Aires office! Looking for new talent, planning company events, and making sure everyone feels comfortable at work is what she does on a weekly basis! Vanesa began her career as a language teacher, and transitioned to the mobile space in 2013. During her free time,…

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AdColony’s MMA Smarties Wins

Posted Oct 31, 2017

Earlier this month, MMA hosted its annual Smarties Awards, recognizing innovation, creativity, and success in the mobile marketing space. From Indonesia to Turkey, AdColony made its rounds and collected awards in a variety of categories! MMA Smarties Indonesia AdColony is thrilled to be taking home several awards from the Smarties in Indonesia, including Best in…

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Mobile Monday: Lessons from Adweek’s Digital Publishing Hot List

Posted Oct 30, 2017

In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…

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Publisher Spotlight: BonusXP

Posted Oct 27, 2017

You’ve probably already heard of BonusXP, the Dallas mobile game development studio behind Stranger Things: The Game, but the company is so much more than that. A diverse team in Dallas, Texas is responsible for side-scrolling shooters, action-RPGs, matching games, and more. We spoke with CEO and cofounder Dave Pottinger about what made BonusXP the…

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AdColonized: Getting to Know Matthew Gibson

Posted Oct 26, 2017

What goes into a sale at AdColony? Planning, collaboration, and reviewing of marketing materials. Matthew Gibson, Brand Sales Planner in the AdColony New York office, does exactly that, making sure sales documents and presentations are ready when needed and working with Account Reps and Managers to discuss campaigns once they’re live. He’s a sports fanatic,…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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