Under the Microscope: Mobile Gaming in the Middle East

Posted Jun 5, 2018

If it hasn’t been obvious by now with the previous research conducted by AdColony and On Device Research, there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each region. Each region tells its own unique story though! Reaching mobile…

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Mobile Monday: It’s WWDC Week

Posted Jun 4, 2018

Every June (or so) Apple gives developers the world over an in-depth, technical look at the changes coming to iOS later in the year. The event sometimes features product updates, but the core of the week is deep dives and education of developers. With iOS directly impacting the way millions of users work and communicate,…

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Creative Showcase: Rexona Aurora Campaign

Posted Jun 1, 2018

In this edition of the Creative Showcase, we’re looking at the award-winning Rexona Invisible Black + White Aurora campaign and why it was so successful. How it Worked The Rexona Invisible Black + White campaign was one of the first interactive mobile video campaigns that utilized Aurora™ HD Video technology in the EMEA region. The…

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AdColonized: Getting to Know Alex Andronicos

Posted May 31, 2018

Alex Andronicos is one of our rockstar Product Designers in our LA headquarters! From designing and developing interfaces to improving workflow, Alex has his hands full. Alex’s background is in graphic and web design, and he loves to keep up with the latest trends and continue learning about the industry by reading design blogs. On…

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Event Preview: E3 2018

Posted May 30, 2018

It’s that time of the year again! E3 is coming back to the Los Angeles Convention Center from June 12th to the 14th! E3 is the world’s premier event surrounding the video game industry, from PC to console to mobile, bringing together executives, gamers, and social influencers under one roof. In addition to leading video…

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Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

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Publisher Spotlight: Epic Games

Posted May 25, 2018

For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…

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Event Preview: Digiday Programmatic Marketing Summit

Posted May 23, 2018

The Digiday Programmatic Marketing Summit is coming to New Orleans, Louisiana! Hosted at the Ritz-Carlton from May 30th to June 1st, this summit will explore the trends in programmatic and what they mean for brand marketers in the future. AdColony is excited to be an official partner for this event, where so many people gather…

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Mobile Monday: Mobile Holograms & Evolving AR

Posted May 21, 2018

A new device from the Red Digital Cinema Camera Company and Leia, Inc. is making holographic experiences a reality. Users can fit the new technology in their pockets and take this experience with them anywhere they go. Mobile Holograms The Red Digital Cinema Camera Company and Leia, Inc. recently unveiled the Hydrogen One mobile phone,…

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AdColonized: Getting to Know Veronica Thambiah

Posted May 17, 2018

If anyone knows what it takes to gain product exposure and accelerate growth, it’s Veronica Thambiah, Head of Growth in AdColony’s London office! Veronica works on everything from product alignment to data enhancement on the performance side for Europe. She has a Master’s degree in Marketing Communications and experience in digital media. Aside from being…

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