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Highlights from GDC: Hosted Panel on UA and App Monetization

Posted Mar 30, 2022

Last week Digital Turbine and AdColony had the honor of hosting a panel during the Game Developers Conference in San Francisco – which was likely the first in-person event in a very long time for many people. After a warm and delicious breakfast, the first in three years for many of us, the panelists took…

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Mobile Monday: Cross-Channel Marketing, Increased IAP in Mobile Games, and Mobile & Gaming Growth in 2022

Posted Mar 28, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the growing popularity of cross-channel marketing, the increase of revenue in mobile games from ads and in-app purchases, and the…

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AdColony Wins Six Awards at IAB MIXX & MarTech Turkey

Posted Mar 23, 2022

AdColony is thrilled to announce that our mobile campaigns have received five awards from MarTech and one award from IAB Mixx Turkey! Our Turkey team was rewarded for their highly innovative and engaging mobile campaigns. The hard work and the dedication of our teams brought home a total of six awards at both prestigious ceremonies!…

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How Shopping on the Internet has Shifted to Mobile

How Shopping on the Internet Has Shifted to Mobile – HBR & BB Summit Turkey 2022 Recap

Posted Mar 17, 2022

Last month, AdColony participated in Harvard Business Review & Bloomberg Businessweek teams’ Turkey Summit 2022, leading a discussion about the shopping preferences of Turkish consumers, the rise of online shopping globally, the increase in mobile shopping, and the prominence of e-commerce mobile applications. Sales Director of Instant- Play™ Growth Markets EMEA & LATAM Serdar Çelik,…

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M-Commerce Opportunities During Easter in EMEA & LATAM

Posted Mar 15, 2022

As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…

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Mobile Gaming Set to Dominate Ramadan this 2022 – EMEA & APAC

Posted Mar 14, 2022

Ramadan, the holiest season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm with our loved ones are the most important qualities during Ramadan. Even though we had tough times during pandemic days, people are ready to leave those days behind.  Usage of digital platforms is expected to increase…

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Mobile Monday: Netflix & Mobile Gaming and the Latest with Mobile Game Monetization

Posted Mar 14, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s next step into mobile gaming and Sensor Tower’s latest breakdown of mobile monetization trends. Learn all about these stories…

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Creative Showcase: Indomie

Posted Mar 10, 2022

Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…

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Mobile Monday: Verizon’s Plus Play Manages Subscriptions, UA Through Esports, and Games Industry Investment’s Biggest Year

Posted Mar 7, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the three stories we’re covering are Verizon’s new hub for subscriptions, 7-Eleven’s partnership with Rocket League, and the games industry’s biggest year for investment. Learn…

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