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COVID-19 has changed the world in the blink of an eye. People around the world are staying home, only essential workers are going out, and the entire notion of “normal” has been upended. With the rise in working at home, and just staying inside, streaming, video conferencing, gaming, and especially mobile gaming are all growing at an unprecedented rate.
Through data analysis and regular consumer surveys from around the world, AdColony has been digging deep in these turbulent times to understand how the necessary changes have impacted consumer behavior, consumer sentiment, and what publishers and advertisers can do to stay ahead in this unprecedented time.
Research
Contact Tracing Apps and Consumer Privacy
Research and surveys into contract tracing apps and public sentiment around them.
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Mobile Gaming Survey 2020 After COVID-19 — Japan
The shift in mobile gaming behavior in Japan after COVID-19 crisis.
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COVID-19 Consumer Behavior Shifts & Mobile Gaming Lifts
Updated infographic diving into the massive growth across mobile gaming and the changes in consumer behavior.
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Consumer Behaviors Continued Shifts in Response to COVID-19
Updated research into the shifts in consumer behavior and mobile gaming growth in the US and Canada.
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Mobile Gaming Surges Across APAC As We Continue To Stay Home
Analysis of trends in mobile gaming across the Asia-Pacific region. What are people playing while they #StayHome?
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How Consumer Behavior is Shifting in Response to COVID-19
Interactive research on mobile gaming category trends and consumer sentiment across the US and Canada.
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Playing our Part for Communities at AdColony
An update on AdColony’s charitable contributions and initiatives to lift our communities up during this time.
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Webinar: Redefining Marketing for At Home Consumers across APAC
In this webinar, AdColony discussed about the shifts in consumer behavior across APAC and what it means for Brands and Agencies across APAC.
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How to Adapt to Working From Home
The AdColony team and our partners at LinkedIn share tips and best practices on the “new normal.”
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The Impact of COVID-19 on Ramadan in Southeast Asia
How has a global pandemic impacted this massive regional holiday?
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LATAM Coronavirus Impact Survey – Updated Highlights
Our second impact survey on Latin American consumers’ ongoing reactions to the COVID-19 pandemic in April.
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EMEA Coronavirus Impact Survey – Updated Highlights
Our second impact survey on European consumers’ ongoing reactions to the COVID-19 pandemic in April.
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COVID-19 Consumer Insights North America
Learn more about the shifts in consumer behavior in North America and what that means for advertisers and publishers alike.
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COVID-19 Consumer Insights Australia
Learn more about the shifts in consumer behavior in Australia and what that means for Brands.
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COVID-19 Consumer Insights Southeast Asia
Learn more about the shifts in consumer behavior in Southeast Asia and what that means for Brands.
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COVID-19 Consumer Insights India
Learn more about the shifts in consumer behavior in India and what that means for Brands.
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COVID-19’s Impact On Global Ad Spend, Gaming Dominates List of Top Mobile Publishers
As trends become clear, we dive deeper.
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North American Coronavirus Impact Survey – Updated Highlights
Our second impact survey on North American consumers’ ongoing reactions to the COVID-19 pandemic from late March.
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APAC Coronavirus Impact Survey – Highlights
Our mid-March impact survey on consumers’ reactions to the COVID-19 pandemic from around the Asia-Pacific region.
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LATAM Coronavirus Impact Survey – Highlights
Our mid-March impact survey on Latin American consumers’ reactions to the COVID-19 pandemic.
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EMEA Coronavirus Impact Survey – Highlights
Our mid-March impact survey on European consumers’ reactions to the COVID-19 pandemic.
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Internet Use Up 50% In European Countries, Online Luxury Retailer Apps See Download Boosts
A short analysis of the immediate shifts in consumer behavior.
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A Message from AdColony
In these unprecedented times, we wanted to share a short note on how we’re handling this challenge internally and externally.
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What Consumers Expect from Brands During COVID-19
Now is the time for brands to determine their role and tone of voice. What do consumers want at this time?
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North America Coronavirus Impact Survey – Highlights
Our early-March impact survey on North American consumers’ reactions to the COVID-19 pandemic.
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The Effect of Coronavirus on Mobile Gaming in China
In February, we looked at how COVID-19 had impacted mobile gaming in China. An early look at the local version of what became global trends.
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