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Case Study – User Acquisition with Faladdin & Adjust

Faladdin, the daily horoscope and tarot reading entertainment app, worked with AdColony and our partner, global app marketing platform Adjust, who provided data accuracy for the app-install campaign to take the campaign to the next level. Case Study Highlights About the Campaign Faladdin wanted to deliver its exciting and unique technology experience to more new…

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LinkedIn webinar – Key tips to earn the trust of the communities that matter most to your brand.

Why is trust important? It impacts the bottom line. According to Accenture’s Competitive Agility Index Score, “to be truly competitive, your company must look at trust as a critical component of your business strategy”. In this Masterclass, Lara Julio share with you, and explore how to embed trust as the backbone of everything you do…

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Optimizing the Use Rate 2020

Key Foundings There are multiple metrics of mobile app monetization. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad Use Rate. From the case studies and benchmark data collected, the following is evident regarding ad use rate within an app: Increasing use rate drives an increase in…

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Brand Safety Survey 2020

The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to…

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Effects of Removing Blacklisting 2020

Key Foundings Ths blacklisting might be costing developers a tremendous opportunity for revenue. From the case studies and benchmark data collected, the following is evident regarding ad blacklisting: Removing blacklists drives an increase in overall publisher revenue Removing blacklists has no statically significant effect on user retention with DAU Removing blacklists has no statically significant…

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Car Buying Survey 2020 — USA

The AdColony Car Buying Survey 2020 was distributed globally and garnered over 1,700 responses. This report focuses on results specifically from the United States. The survey asked respondents, aged 14 years old to over 75, fifteen questions about their car shopping behavior, dealership visits, device usage, and ad engagement. Topics include: Devices used when looking…

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Holiday Shopping Survey (EMEA) — 2020

AdColony Holiday Shopping Survey 2020 was distributed in EMEA and asked consumers’ about their shopping behaviors and preferences during the holiday season, and how their mobile device plays a role in the buying process, and more. Respondents were typically between 18-34  years of age and male. Purchasing Behavior —Which of these products are you planning…

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Brand Safety Survey 2020 — EMEA

The latest AdColony Brand Safety Survey was distributed in EMEA and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely…

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Holiday Shopping Survey (North America) — 2020

The AdColony Holiday Shopping Survey was distributed globally, however, this article dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 21 questions about their shopping behaviors and preferences, and how…

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Gen Z: Born into Digital, Gamers by Choice

Gen Z is a distinct group, not just a younger version of a Millennial. Perhaps because the term “Millennial” came into play while many of the group were still in their twenties, marketers have often made the mistake of grouping the two together. But there are distinct differences that we discovered while creating our Modern…

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