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Holiday Shopping Survey (North America) — 2020

The AdColony Holiday Shopping Survey was distributed globally, however, this article dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 21 questions about their shopping behaviors and preferences, and how…

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Gen Z: Born into Digital, Gamers by Choice

Gen Z is a distinct group, not just a younger version of a Millennial. Perhaps because the term “Millennial” came into play while many of the group were still in their twenties, marketers have often made the mistake of grouping the two together. But there are distinct differences that we discovered while creating our Modern…

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The Modern Mobile Gamer — A Study of Everything

To truly understand the mobile gaming audience –  millions of people who play games on their smartphone every single day – AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences and sentiments. Topics include: Who is the American Mobile Gamer? The demographics of mobile gamers…

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LinkedIn Brand & Demand – 5 Key tips for your B2B marketing strategy

Would you like your B2B brand to be one of the leading brands in your market? In this Masterclass presented by LinkedIn and AdColony, LinkedIn’s Robin Hüdepohl and Sam Parker present an overview of what a successful B2B marketing strategy should contain, and explain why the best brands succeed through sharing case studies. This event…

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Gen Z Effects In Today’s Digital World

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…

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Webinar Deck: Future of Video: Old School Thinking Doesn’t Cut It in the New Normal

Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…

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Back to School Shopping Survey — 2020

The AdColony Back to School Shopping Survey asked U.S. consumers a series of questions about back to school shopping. The second edition of the survey provides insights on consumer behavior pertaining to back to school shopping, online shopping preferences, and how people are preparing for a new school year during a pandemic. Topics covered include:…

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User Acquisition Case Study — FiNC (JP)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

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User Acquisition Case Study — FiNC (EN)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

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Global Mobile Gaming Research 2020

The gaming industry is set to be a different beast in 2020, reinvigorating how we interact with people online. Games are no longer episodic consumptive media, but are now the basis of new massive online communities. They’re evolving into “third spaces” – a place that’s not home or work – where players can socialize on…

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