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Mobile Gaming in EMEA & LATAM — 2021

So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, AdColony conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for…

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Holiday Shopping Survey (North America) – 2021

The AdColony Holiday Shopping Survey 2021 was distributed across North America and garnered over 400 responses. The survey asked respondents, aged 18 years old to over 75, questions about their shopping behaviors and preferences during the holiday season and how their mobile device plays a role in the buying process. Study Highlights: Holiday shoppers’ demographics…

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The Life of the Mobile Gamer

AdColony has partnered with GWI to survey over 1,000 mobile gamers across the U.S. to better understand mobile gamers and shed light on how to effectively market to them. The study explores how mobile gamers engage with advertising in games and apps, what drives their purchasing decisions, how the pandemic has reshaped their shopping habits,…

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Future of Work Survey 2021

The AdColony Future of Work Survey was distributed in the United States and asked consumers about their current working situation, mobile behaviors while working, and expectations for work in the future. The survey garnered over 300 responses, with participants ranging from 18 years old to over 60. Topics include: Current working situations versus preferred working…

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Vertical Advertising Guidelines 2021

The “Vertical Advertising Guidelines” report provides useful data and insights about well-executed and interactive vertical mobile video campaigns that AdColony served in 2020/2021. This report also highlights the tips of using vertical ads, the benefits of vertical ads, and the future of vertical ads from the perspective of AdColony’s impeccable products. Report Highlights: This report…

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Back to School Shopping Survey — 2021

The AdColony Back to School Shopping Survey asked U.S. consumers a series of questions about back to school shopping. The third edition of the survey provides insights on consumer behavior pertaining to back to school shopping, online shopping preferences, and how people are preparing for the new school year. Topics covered include: In-person vs. Online…

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Travel Survey 2021 — USA

The AdColony Travel Survey was distributed nationwide in the United States and asked consumers about travel plans post-COVID vaccination, device usage, and travel concerns. The survey garnered over 200 responses, with participants ranging from 18 years old to over 60. Topics include: 2021 travel plans Device usage before and during travel Concerns while traveling How…

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Mobile Gaming Mothers Research – EMEA & LATAM

To better understand the mobile gaming mothers, AdColony, in partnership with independent research company GlobalWebIndex, conducted global research among 16-45+-year-old women who have at least one child. This research in this space has revealed a distinct set of insights globally that extends across the mobile gaming vertical, as well as their sphere of moods, unique…

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Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Solitaire Cash is where a true classic and real cash prizes meet, already grabbing the users with 4.7 ratings on AppStore where users jump into a world of brain-teasing fun and leave with their heart filled with nostalgia and pockets filled with rewards. Bubble Cash is the marriage between old-fashioned fun and the attention of…

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App Install Marketing Survey — 2021 Edition

The AdColony App Install Marketing Survey was distributed globally and garnered responses from 200+ app developers. The survey asked respondents 30 questions regarding their strategies and results for user acquisition. Topics include SKAdNetwork, budget allocation, most effective methods, and UA campaign plans for 2021. Topics covered include: Budget allocation SKAdNetwork predictions and plans Most effective…

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