Webinar Deck: Future of Video: Old School Thinking Doesn’t Cut It in the New Normal

Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…

Back to School Shopping Survey — 2020

The AdColony Back to School Shopping Survey asked U.S. consumers a series of questions about back to school shopping. The second edition of the survey provides insights on consumer behavior pertaining to back to school shopping, online shopping preferences, and how people are preparing for a new school year during a pandemic. Topics covered include:…

User Acquisition Case Study — FiNC (JP)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

User Acquisition Case Study — FiNC (EN)

FiNC is the most popular fitness/healthcare app recording over 9.5 million downloads in Japan. FiNC functions as an AI personal trainer that users can enjoy its simple and clean UI to record and track their diet details. As a successful healthcare app for females in 20s, the publisher wanted to expand their target audience to…

Global Mobile Gaming Research 2020

The gaming industry is set to be a different beast in 2020, reinvigorating how we interact with people online. Games are no longer episodic consumptive media, but are now the basis of new massive online communities. They’re evolving into “third spaces” – a place that’s not home or work – where players can socialize on…

AdColony’s Monetization and User Acquisition Trends 2020

This report combines findings from two of AdColony’s studies: The Mobile Publishing Survey and the App Install Marketing Survey. Both surveys were distributed globally and garnered responses from 100+ mobile publishers. Each survey asked respondents 35+ questions regarding their strategies and results for monetization, user experience (UX), and user acquisition. The mobile publishers included gaming…

App Install Marketing Survey — 2020 Edition

The AdColony App Install Marketing Survey was distributed globally and garnered responses from 120+ app developers. The survey asked respondents 38 questions regarding their strategies and results for user acquisition. Topics covered include: Budget allocation Most effective methods UA campaign plans for 2020 Important factors when evaluating ad networks and UA campaigns

PH Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

LinkedIn Growth, Recovery & COVID – June 2020

After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work….

Mobile Gaming Survey 2020 After COVID-19 — Japan

As the Coronavirus situation evolved, people are being encouraged to stay at home in order to ensure their health and safety. Mobile Gaming Survey 2020 After COVID-19 — Japan report analyzes the shift in mobile gaming behavior in Japan after the COVID-19 crisis. Topics covered include: Frequency of mobile game play after COVID-19 Session time…

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