AdColony’s Monetization and User Acquisition Trends 2020

This report combines findings from two of AdColony’s studies: The Mobile Publishing Survey and the App Install Marketing Survey. Both surveys were distributed globally and garnered responses from 100+ mobile publishers. Each survey asked respondents 35+ questions regarding their strategies and results for monetization, user experience (UX), and user acquisition. The mobile publishers included gaming…

App Install Marketing Survey — 2020 Edition

The AdColony App Install Marketing Survey was distributed globally and garnered responses from 120+ app developers. The survey asked respondents 38 questions regarding their strategies and results for user acquisition. Topics covered include: Budget allocation Most effective methods UA campaign plans for 2020 Important factors when evaluating ad networks and UA campaigns

PH Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

LinkedIn Growth, Recovery & COVID – June 2020

After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work….

Mobile Gaming Survey 2020 After COVID-19 — Japan

As the Coronavirus situation evolved, people are being encouraged to stay at home in order to ensure their health and safety. Mobile Gaming Survey 2020 After COVID-19 — Japan report analyzes the shift in mobile gaming behavior in Japan after the COVID-19 crisis. Topics covered include: Frequency of mobile game play after COVID-19 Session time…

Webinar Deck: Future of Gaming & Advertising

For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. “With almost 80% of Aussies gaming on a regular basis, brands need a…

Mobile and Fitness Survey 2020

The AdColony Mobile and Fitness Survey was created to understand user behavior regarding fitness goals, mobile usage, and changes in behavior after New Year resolutions are put into place. The survey was distributed twice, once during December 2019 and another during February 2020. As COVID-19 began to make a global impact, a supplemental survey was…

ID Webinar Deck: Creative Hacks – Engagement & Innovation

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…

Webinar Deck: Redefining Marketing to At Home Consumers across APAC – The Playbook

In this webinar, AdColony shared some actionable guidance for brands that would like to leverage mobile as a channel in their campaigns through a step by step guide in increasing engagement through mobile. Learn about these topics and more: – How to leverage mobile – Best Practices – From targeting parameters to ad formats Get a…

In-App Advertising Guide During COVID-19

In-App Advertising Guide During COVID-19 brings together the main concepts of in-app advertising. Each with specific actions advertisers can take to connect with their customers in smart ways during this time. The report features 5 important sections for advertisers to keep in mind while building a communication strategy for the pandemic period and leverage mobile…

Page 2 of 7