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App Install Marketing Survey — 2021 Edition
The AdColony App Install Marketing Survey was distributed globally and garnered responses from 200+ app developers. The survey asked respondents 30 questions regarding their strategies and results for user acquisition. Topics include SKAdNetwork, budget allocation, most effective methods, and UA campaign plans for 2021. Topics covered include: Budget allocation SKAdNetwork predictions and plans Most effective…
Summer Games Survey 2021 – EMEA & LATAM
AdColony distributed the Summer Games Survey to the EMEA (Europe, Middle East, and Africa) and LATAM (Latin America) regions to analyze consumers’ preferences and approaches while watching the Summer Games. Respondents’ ages ranged from 16 to 65 and were typically aged 25 to 34 both in EMEA and LATAM. The report includes infographics for the…
Mother’s Day Survey 2021
The AdColony Mother’s Day Shopping Survey 2021 was distributed in the EMEA and LATAM region. The survey asked respondents, aged 16 years old to over 75, about their shopping behaviors and preferences during the Mother’s Day season, and how their mobile devices and mobile ads play a role in the buying process. Topics include: Shopping…
Success Story: Happy Draw Life & Monetization (JA)
Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. Draw Happy Life is a hypercasual game with a simple drawing mechanism servicing a worldwide audience. It’s published by New Stroy Co., Ltd, an independent Japanese game studio founded only in March…
Success Story: Happy Draw Life & Monetization (EN)
Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. Draw Happy Life is a hypercasual game with a simple drawing mechanism servicing a worldwide audience. It’s published by New Stroy Co., Ltd, an independent Japanese game studio founded only in March…
Success Story: Tactile & User Acquisition
To reach Lily’s Garden’s success, Tactile Games set elevated campaign objectives for their ROI (Return on Investment) and user acquisition. There’s no one magic spell for successful user acquisition and best ROI campaigns. The best practices of user acquisition always challenge account managers to reach the target audience precisely and effectively via a combination of…
One Year with COVID
2020 was a long year, and as we officially hit over a year with COVID-19 this March, we looked back to discover changes in consumer behavior, breakout apps and categories, trend changes for mobile games, and more from last March to today. Highlights from the report include: Download percent change for mobile games Changes in…
Winning Ramadan & Eid 2021 Playbook
AdColony’s go-to playbook on winning Ramadan and Eid in 2021 Topics Include: The Holy Season for Muslim Community: Ramadan 2021 What Did the Data Reveal About Consumers During Ramadan 2020? Who are your Ramadan Audiences for Ramadan 2021? Which Industries Would Be More Active During Ramadan 2021? Food & Beverage Home Care QSR Entertainment Telecommunications…
Success Story: 1945 Air Force & User Acquisition
AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….
Consumer Sentiment Survey 2021
The AdColony 2021 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 300 responses. Topics covered in the study include: Sentiment by app category Likelihood to interact with in-app ad types Ad acceptability by…