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One Year with COVID

2020 was a long year, and as we officially hit over a year with COVID-19 this March, we looked back to discover changes in consumer behavior, breakout apps and categories, trend changes for mobile games, and more from last March to today. Highlights from the report include: Download percent change for mobile games Changes in…

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Winning Ramadan & Eid 2021 Playbook

AdColony’s go-to playbook on winning Ramadan and Eid in 2021 Topics Include: The Holy Season for Muslim Community: Ramadan 2021 What Did the Data Reveal About Consumers During Ramadan 2020? Who are your Ramadan Audiences for Ramadan 2021? Which Industries Would Be More Active During Ramadan 2021? Food & Beverage Home Care QSR Entertainment Telecommunications…

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Success Story: 1945 Air Force & User Acquisition

AdColony is working with many global publishers extensively in order to reach users worldwide. Today, we’d like to introduce OneSoft – Falcon, the ASEAN top 5 game studio headquartered in Vietnam, and share tips on how they’re successfully acquiring users globally. 1945 Air Force: Airplane Shooting Games is one of the most popular arcade games….

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Consumer Sentiment Survey 2021

The AdColony 2021 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 300 responses. Topics covered in the study include: Sentiment by app category Likelihood to interact with in-app ad types Ad acceptability by…

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Xennials: Analog Childhood, Digital Adult

Xennials are a unique group of consumers that is all about growth and adaptation. In creating our Modern Mobile Gamer Report, in partnership with DISQO, we noticed distinct characteristics of the 35-44 age group. The Xennials: Analog Childhood, Digital Adult report focuses on the age group’s interest in mobile gaming and what sets them apart…

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Beyond The Game Playbook 2021

2020 was a transformational year in so many ways, not least for gaming and esports. In APAC, we saw a 43% increase in consumers engaging daily with mobile games, and esports audiences saw a 157% increase over 2021. These changes were driven by the pandemic in the short term, but are part of a series…

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Leveraging the Power of Mobile in Apple’s New Privacy Landscape

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, midway through (June 2020), Apple announced changes to its identifier for advertisers (IDFA) that impact how advertisers execute their targeting,…

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Success Story: UFC & User Engagement

Ultimate Fighting Championship is a premium global sports brand and the largest pay-per-view event provider in the world. Looking to build awareness for an upcoming fight, UFC teamed up with AdColony to create an interactive mobile campaign. Using AdColony’s advanced technology and creative expertise, UFC’s campaign achieved impressive and award-winning results. Case Study Highlights The…

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Car Buying Survey 2021 — EMEA

AdColony Car Buying Survey was distributed in EMEA and LATAM and asked consumers about their car shopping behavior, dealership visits, device usage, and ad engagement.  Survey Highlights Consumer Preferences — What do consumers use their smartphones when shopping for a car?  Purchasing Behavior — What would make consumers more likely to consider one brand or…

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Case Study – User Acquisition with Faladdin & Adjust

Faladdin, the daily horoscope and tarot reading entertainment app, worked with AdColony and our partner, global app marketing platform Adjust, who provided data accuracy for the app-install campaign to take the campaign to the next level. Case Study Highlights About the Campaign Faladdin wanted to deliver its exciting and unique technology experience to more new…

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