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Xennials: Analog Childhood, Digital Adult
Xennials are a unique group of consumers that is all about growth and adaptation. In creating our Modern Mobile Gamer Report, in partnership with DISQO, we noticed distinct characteristics of the 35-44 age group. The Xennials: Analog Childhood, Digital Adult report focuses on the age group’s interest in mobile gaming and what sets them apart…
Beyond The Game Playbook 2021
2020 was a transformational year in so many ways, not least for gaming and esports. In APAC, we saw a 43% increase in consumers engaging daily with mobile games, and esports audiences saw a 157% increase over 2021. These changes were driven by the pandemic in the short term, but are part of a series…
Leveraging the Power of Mobile in Apple’s New Privacy Landscape
The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, midway through (June 2020), Apple announced changes to its identifier for advertisers (IDFA) that impact how advertisers execute their targeting,…
Success Story: UFC & User Engagement
Ultimate Fighting Championship is a premium global sports brand and the largest pay-per-view event provider in the world. Looking to build awareness for an upcoming fight, UFC teamed up with AdColony to create an interactive mobile campaign. Using AdColony’s advanced technology and creative expertise, UFC’s campaign achieved impressive and award-winning results. Case Study Highlights The…
Car Buying Survey 2021 — EMEA
AdColony Car Buying Survey was distributed in EMEA and LATAM and asked consumers about their car shopping behavior, dealership visits, device usage, and ad engagement. Survey Highlights Consumer Preferences — What do consumers use their smartphones when shopping for a car? Purchasing Behavior — What would make consumers more likely to consider one brand or…
Case Study – User Acquisition with Faladdin & Adjust
Faladdin, the daily horoscope and tarot reading entertainment app, worked with AdColony and our partner, global app marketing platform Adjust, who provided data accuracy for the app-install campaign to take the campaign to the next level. Case Study Highlights About the Campaign Faladdin wanted to deliver its exciting and unique technology experience to more new…
LinkedIn webinar – Key tips to earn the trust of the communities that matter most to your brand.
Why is trust important? It impacts the bottom line. According to Accenture’s Competitive Agility Index Score, “to be truly competitive, your company must look at trust as a critical component of your business strategy”. In this Masterclass, Lara Julio share with you, and explore how to embed trust as the backbone of everything you do…
Optimizing the Use Rate 2020
Key Foundings There are multiple metrics of mobile app monetization. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad Use Rate. From the case studies and benchmark data collected, the following is evident regarding ad use rate within an app: Increasing use rate drives an increase in…
Brand Safety Survey 2020
The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to…
Effects of Removing Blacklisting 2020
Key Foundings Ths blacklisting might be costing developers a tremendous opportunity for revenue. From the case studies and benchmark data collected, the following is evident regarding ad blacklisting: Removing blacklists drives an increase in overall publisher revenue Removing blacklists has no statically significant effect on user retention with DAU Removing blacklists has no statically significant…