Doritos Cool and Hot

Creative Showcase: Doritos Cool and Hot

Posted Nov 15, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…

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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Desiree Janda AdColonized

AdColonized: Getting to Know Desiree Janda

Posted Oct 31, 2019

Meet Desiree Janda, Sales Director in Los Angeles! As a part of the sales team, Desiree keeps a busy schedule meeting with AdColony clients and working with her tight-knit team. When she’s not working, Desiree enjoys traveling with her husband, attending Lakers games, and spending time with her new Aussiedoodle puppy. Get to know Desiree…

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The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

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AdColony Wins Six Awards at MMA Smarties Indonesia

Posted Oct 27, 2019

AdColony is proud to announce that we have received six awards at MMA Smarties Indonesia 2019! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. The winners were announced at the Smarties Indonesia Awards & Gala on October 3rd at The Ritz Carlton in…

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