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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…

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AdColonized: Getting to Know Rohan Palav

Posted Oct 3, 2019

Say hello to Rohan Palav, Sales Planner in Mumbai! As a part of the Sales team, Rohan creates proposals and annual media strategies. In his spare time, he enjoys playing guitar and platform diving. Get to know Rohan in this week’s AdColonized feature! What exactly does a Sales Strategy Manager do at AdColony? What’s an…

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Tet Shopping and Mobile Gaming Behavior Survey

Posted Oct 3, 2019

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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Choosing the Right Display Format for Your App

Posted Oct 2, 2019

Every app has its own set of challenges when it comes to finding the right placements for ads. It’s important that developers have a variety of ad options that best suit their app and audience. That’s why major brands like Toyota, Sony, Starbucks, and Unilever incorporate both video and display banner ads to maximize monetization…

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Event Preview: Programmatic Punch APAC and Digital Advertising Awards

Posted Oct 1, 2019

The AdColony team has a busy week ahead as we prepare to attend two exciting events: Programmatic Punch APAC and The Drum Digital Advertising Awards! Both events will take place in Singapore and will be attended by the most innovative marketers and advertisers in the region. Tom Simpson, our VP, Brand & Exchange, APAC, will…

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Event Preview: MMA Impact India & Indonesia

Posted Sep 23, 2019

Mobile Marketing Association will be hosting their MMA Impact Series across the globe, where industry professionals and thought leaders from the mobile marketing world come together at different locations for valuable discussions and relationship-building.  AdColony will be participating in panel discussions on Brand Safety and Ad Quality in India and Indonesia on 27 September and…

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Go All In With SDK 4

Posted Sep 23, 2019

AdColony is pleased to announce that SDK 4 is officially available for download! The latest version brings together our industry-leading HD video ad platform with display and programmatic offerings in a single SDK. Additionally, we’ve added IAB Open Measurement to existing viewability integrations for advertiser transparency. By offering an all-in-one ad solution, developers have more…

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AdColonized: Getting to Know Gabriella Aversa

Posted Sep 19, 2019

Meet Gabriella Aversa, Manager, Strategy and Planning in New York! As a part of the Sales Operations team, Gabriella provides technical guidance data strategies for client proposals. When not working, she enjoys yoga and doing DIY projects for her new house. Get to know Gabriella in this week’s AdColonized feature! What exactly does a Manager,…

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