Industry Veteran will Lead the Company’s Market-Leading App-Install Team from San Francisco
LOS ANGELES — October 10, 2017 — AdColony, the largest independent mobile advertising platform, today announced that Tim O’Neil is joining the company as the VP of Performance Advertising, North America. In the newly created position, O’Neil will lead AdColony’s industry leading app install business in North America, bringing a decade of mobile advertising experience to the role.
O’Neil is joining one of the most well-established and successful performance advertising teams in the industry. The company continues to be a leader in app install campaigns for over 90 percent of the top grossing apps oThen the Apple App Store and Google Play store. AdColony is consistently ranked as the top mobile video advertising platform in the world and a Top 5 mobile advertising platform across all formats by the largest app install attribution partners including AppsFlyer, Tune, Kochava, and Adjust.
AdColony’s performance advertising is driven by direct integrations of the AdColony SDK into the world’s top apps, and as of Q2 2017, the company’s video advertising SDK was integrated into more of the top 1,000 apps than any company outside of Google. The AdColony SDK allows performance advertisers to run a variety of new and effective ad units including playable ads, vertical video, interactive video, explorable video and more, and the direct integrations into top apps ensures that advertisers will run in premium, brand-safe environments with full transparency.
“We’ve seen the performance advertising market continue to grow and evolve, and AdColony continues to be a go-to partner for the largest and most successful app publishers in the world,” said Bryan Buskas, Chief Customer Officer at AdColony. “Tim brings years of mobile performance experience to AdColony, and I can’t wait to see the business continue to grow under his leadership.”
O’Neil comes to AdColony from TUNE, where he was most recently the Head of Strategic Sales. Before TUNE, he held leadership positions at Pocket Change, InMobi, and other companies in the mobile ecosystem, where he built one of the largest professional networks of mobile developers in the industry.
“I’ve always admired AdColony’s SDK video platform and the results and scale I have seen it produce for developers,” O’Neil said, “The performance advertising market is booming, and AdColony has the technology, team, and existing relationships to drive incredible results.”
For more information on AdColony’s performance advertising offerings, go to https://www.adcolony.com/advertisers/app-install-marketers/
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps and sites, AdColony is trusted by Fortune 500 brands and more than 90% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera Software ASA, AdColony is a global organization with over 20 offices worldwide.