Strategic agreement announced at DMEXCO 2018, will bring AdColony’s award-winning mobile video solutions to advertisers in Iberia
LONDON — SEPTEMBER 12, 2018 — AdColony, the ad quality video marketplace, is pleased to today announce ADGAGE as the exclusive representative for the Spanish and Portuguese markets. The agreement presented today at DMEXCO 2018, enables ADGAGE to exclusively offer AdColony high-definition mobile video products, such as the celebrated Instant-Play™ HD video and Aurora™ HD Video Interactive Ads.
Daniel Shaikh, co-founder and managing director of ADGAGE, was particularly excited about the potential for AdColony’s Instant-Play™ in the region. “Videos are reproduced immediately avoiding any possible failure in reproduction or loss of quality, thus achieving excellent full viewing rates that ensure optimal results for mobile campaigns,” he said.
The consumption of video on mobile devices continues to increase every year and has already exceeded desktop visualizations. According to industry research firm eMarketer, more than 7 out of 10 users watch videos on their mobile device daily and that number will continue to grow. This consistent growth in time spent on mobile has brands allocating larger shares of their marketing budgets to advertising strategies and video campaigns for mobile.
AdColony has established itself as the leader in the segment of in-app video advertising, having been selected by the Mobile Seller Trust Index as the best programmatic platform for mobile advertising due to the high quality of its full-screen experience. AdCollony also boasts a 100% viewable inventory with completion rates above 90%. Likewise, it is fully integrated with the most reputed viewability and brand safety tools in the market, including Integral Ad Science, DoubleVerify and MOAT.
Shaikh underlined the value proposition that AdColony’s products and services will be able to offer Spanish and Portuguese advertisers on mobile. “This alliance allows us to offer a new product of mobile advertising to our customers, giving them a more complete opportunity in mobile,” he said, “From now on, it will be possible for brands in Spain and Portugal to carry out the most effective mobile video campaigns, with the most demanding KPIs, such as high completion rates, data and brand safety requirements using AdColony’s platform.”
ADGAGE is the leading mobile advertising company in Spain. With a team of qualified professionals and more than a decade experience in the digital marketing industry, ADGAGE is the “mobile specialist” in Spain. ADGAGE offers a full range of services to brands, agencies and publishers, from communication strategy to planning, development, execution and measurement of marketing and advertising campaigns on any device.
AdColony is one of the largest video advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1,000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.