Brand’s ability to successfully reach Indian consumers through mobile channels continues to boom
MUMBAI, INDIA — APRIL 1, 2019 — AdColony is pleased to announce the promotion of Amit Rathi to Country Manager for India. As internet penetration throughout India continues to grow, and mobile technology evolves, Rathi will be leading the AdColony team in bringing award-winning brand creative and mobile solutions to brands, agencies, and publishers across India.
“I am excited and thrilled to be a part of AdColony, a company that has been the market leader since inception,” said Rathi.“AdColony holds a very strong position on innovative mobile video technology in a rapidly changing landscape. I look forward to developing a deeper brand engagement with our partners and customers and working towards an innovative local market strategy to contribute to the company’s vision.”
As Indian marketers seek more innovative solutions to reach their target audience and deliver impactful experiences at scale, mobile has become a more attractive target thanks to the ever-increasing role that smartphones play in the daily lives of Indians.
Combined with some of the lowest mobile data rates in the world, India has become a Top 5 market for mobile gaming. The share of mobile advertising is already 47 percent of digital media spending overall, expected to grow up to 67 percent by 2021.
India is now one of the largest global markets when it comes to mobile advertising. AdColony, one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion global users, has recently taken a step forward and invested in human resources to strengthen the business in India.
Rathi has more than 16 years of experience leading sales, agency relationships and client service teams in digital advertising. He joined AdColony in February 2016 leading the India performance and brand business. His role is now expanding to Country Manager, Managing Demand, Premium Supply, Operation, Strategy & Marketing overseeing and leading AdColony India, reporting to Tom Simpson, VP Brand & Exchange, APAC.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps, AdColony is trusted by Fortune 500 brands and over 85% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the top apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation, AdColony is a global organization with over 20 offices worldwide.