App Install Marketing Trends — 2H 2015

Posted Feb 12, 2016

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey.

Highlights from the Study:

  • User quality is king, and 93% of top app marketers leverage look-alike modeling to acquire loyal users.
  • Video is out-performing. 76% of top app install marketers are relying on video more than ever.
  • Campaigns are becoming more global. 68% are expanding to more geos.
  • Teams are expanding as campaign optimization becomes more frequent.