Brand Safety Survey — 2018

Posted Jul 25, 2018

The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female.

Survey Highlights

  • Consumer Preferences — Where do consumers prefer to encounter ads?
  • Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform over another?
  • Undesirable Content & “Fake News” — What are brand-safe environments and areas to avoid?
  • Advertiser Impacts & Platform Perceptions — How does offensive content impact the way consumers view the advertiser and platform?