This report combines findings from two of AdColony’s studies: The Mobile Publishing Survey and the App Install Marketing Survey. Both surveys were distributed globally and garnered responses from 100+ mobile publishers. Each survey asked respondents 35+ questions regarding their strategies and results for monetization, user experience (UX), and user acquisition. The mobile publishers included gaming and non-gaming app developers and averaged at least 3M monthly average users (MAU).

Topics covered include:

• Monetization
  • Top ways publishers choose to monetize
  • Most effective monetization methods
• Revenue Sources
  • Gaming apps vs. non-gaming apps
• Top Demand Sources
• Top Mediation Platforms
• App Install Marketing
  • Budget allocation
  • Most effective methods
• UA campaign plans for 2020
• Important factors when evaluating ad networks and UA campaigns