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AdColony’s Monetization and User Acquisition Trends 2020

This report combines findings from two of AdColony’s studies: The Mobile Publishing Survey and the App Install Marketing Survey. Both surveys were distributed globally and garnered responses from 100+ mobile publishers. Each survey asked respondents 35+ questions regarding their strategies and results for monetization, user experience (UX), and user acquisition. The mobile publishers included gaming and non-gaming app developers and averaged at least 3M monthly average users (MAU).

Topics covered include:

  • Monetization
    • Top ways publishers choose to monetize
    • Most effective monetization methods
  • Revenue Sources
    • Gaming apps vs. non-gaming apps
  • Top Demand Sources
  • Top Mediation Platforms
  • App Install Marketing
    • Budget allocation
    • Most effective methods
  • UA campaign plans for 2020
  • Important factors when evaluating ad networks and UA campaigns