This report combines findings from two of AdColony’s studies: The Mobile Publishing Survey and the App Install Marketing Survey. Both surveys were distributed globally and garnered responses from 100+ mobile publishers. Each survey asked respondents 35+ questions regarding their strategies and results for monetization, user experience (UX), and user acquisition. The mobile publishers included gaming and non-gaming app developers and averaged at least 3M monthly average users (MAU).
Topics covered include:
- Monetization
- Top ways publishers choose to monetize
- Most effective monetization methods
- Revenue Sources
- Gaming apps vs. non-gaming apps
- Top Demand Sources
- Top Mediation Platforms
- App Install Marketing
- Budget allocation
- Most effective methods
- UA campaign plans for 2020
- Important factors when evaluating ad networks and UA campaigns