The latest AdColony Brand Safety Survey for APAC was distributed across the region and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more.

Survey Highlights

• Consumer Preferences — Where do consumers prefer to encounter ads?
• Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform over another?
• Undesirable Content & “Fake News” — What are brand-safe environments and areas to avoid?
• Advertiser Impacts & Platform Perceptions — How does offensive content impact the way consumers view the advertiser and platform?