Reports

Reports

App Install Marketing Survey — 2021 Edition

The AdColony App Install Marketing Survey was distributed globally and garnered responses from 200+ app developers. The survey asked respondents 30 questions regarding their strategies and results for user acquisition. Topics include SKAdNetwork, budget allocation, most effective methods, and UA campaign plans for 2021.

Topics covered include:

  • Budget allocation
  • SKAdNetwork predictions and plans
  • Most effective methods
  • UA campaign plans for 2021
  • Important factors when evaluating ad networks and UA campaigns