How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey.
- Video continues to grow. 81% of top app install marketers are relying on video more than ever.
- Campaigns are becoming more global. 77% are expanding to more geos.
- As 89% of budgets increase, 48% of total spend is allocated to video, followed by 32% for display.
- As advertisers look for more immersive ways to engage, so playable & native ads are on the rise.