Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey. The results make a big statement, and advertisers should pay attention.

Highlights of the Study

• Smartphones are Essential — 53% of respondents said it’s very important or important to have their smartphone with them while shopping for a car.
• Smartphones Have Many Functions — Consumers use their smartphones during the purchasing process for a variety of reasons, but the top three functions include comparing prices, researching models/specs, and finding dealerships.
• Auto Ads are Important — 61% consider relevant auto ads when shopping for a car and 41% are very likely or likely to click on an auto ad during the overall car buying process.
• Consumers Want to Interact — A whopping 70% of consumers would consider watching and/or interacting with a video on a mobile device to explore models and features.
• And more!