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Car Buying Survey 2020 — USA

The AdColony Car Buying Survey 2020 was distributed globally and garnered over 1,700 responses. This report focuses on results specifically from the United States. The survey asked respondents, aged 14 years old to over 75, fifteen questions about their car shopping behavior, dealership visits, device usage, and ad engagement.

Topics include:

  • Devices used when looking for a car
  • How consumers use their mobile devices during the car buying process
  • Interactions with auto ads
  • Car buying changed due to COVID-19