The AdColony Holiday Shopping Survey was distributed globally, however, this report dives into the results specifically from the U.K. The Christmas Shopping Survey garnered more than 450 responses from consumers in the U.K. ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences, and how their mobile device plays a role in the buying process.
- Christmas shoppers’ demographics
- Devices used to make online purchases
- The role of mobile during the holiday shopping season
- Top products purchased
- Consumer interactions with ads
- And more!
For highlights and to download the infographic, see our blog post about the Christmas Shopping Survey (United Kingdom).