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Consumer Behavior in the Auto Industry — Car Buying Survey 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with during the buying process? How important is their mobile device and how likely are they to consider advertisements?

Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey.

Just a few key highlights of the study include:

  • New vs. Used — The majority of consumers purchase new cars, although a large portion (43%) still looks for used.
  • Car Buyers are Young — It’s important to ensure your ads cater to younger audiences, because 33% of car buyers are between the ages of 18 and 34.
  • Smartphones are Essential — 53% of respondents said it’s very important or important to have their smartphone with them while shopping for a car.
  • Smartphones Have Many Functions — Consumers use their smartphones during the purchasing process for a variety of reasons, but the top three functions include comparing prices, researching models/specs, and finding dealerships.