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Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include:

  • Current sentiment by app category
  • Current sentiment by situation
  • Ad acceptability by format
  • Frequency of mobile gameplay
  • Mobile gameplay frequency by age
  • Number of mobile games installed
  • Number of mobile games installed by age
  • Respondent situation at time of survey