Creative Best Practices: Q2 2016

The job of the app install marketer isn’t easy. While advanced targeting and ad serving can improve campaign performance, there is yet another important consideration when launching a campaign: the creative.

The Question
Alas, what makes a video ad creative successful? What drives higher install rates?

The Data
To find out, we indexed creative attributes of over 11,000 ad creatives for over 2,500 apps. In total, over 10 billion mobile video ad impressions were analyzed, and the results are available in this report.

The Answer
Discover what creative elements are best for your apps. Enter your email address to download the study now.