The Question
Alas, what makes a video ad creative successful? What drives higher install rates?

The Data
To find out, we indexed creative attributes of over 11,000 ad creatives for over 2,500 apps. In total, over 10 billion mobile video ad impressions were analyzed, and the results are available in this report.

The Answer
Discover what creative elements are best for your apps. Enter your email address to download the study now.