Reports

Reports

Effects of Removing Blacklisting 2020

Key Foundings

Ths blacklisting might be costing developers a tremendous opportunity for revenue. From the case studies and benchmark data collected, the following is evident regarding ad blacklisting:

  • Removing blacklists drives an increase in overall publisher revenue
  • Removing blacklists has no statically significant effect on user retention with DAU
  • Removing blacklists has no statically significant effect on user engagement
  • Removing blacklists that target entire app categories can result in exceptionally high video Ad ARPDAU gains
  • Removing blacklists that ban top apps across multiple categories does not hinder user retention or average session time