As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? The results are in with AdColony’s Fall 2017 App Install Marketing Survey.
Get the top trends and insights in one concise report. Here are a few highlights:
- Video remains a top choice. Video now accounts for 57% of all campaign spend among top app install marketers.
- App install teams are busier than ever.. On average, top advertisers localize for 6 languages and optimize campaigns 5 times per week.
- Playables are poised for growth. Over 70% of top advertisers have found success with playables in 2017, and test budgets have tripled since this time last year.