AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.



Global Brand Safety Survey 2019

The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female.

Some highlights from the findings:

  • Mobile users prefer to encounter ads in mobile games (16%) over social media platforms like YouTube (15%), Snapchat (8%), and Instagram (7%). They do still expect and prefer to see ads on Facebook (36%) and Google (18%), though.
  • After seeing an ad in mobile games, 1 in 4 purchase advertised products or services. Despite Instagram’s recent moves to become more of a platform for e-commerce advertising, less than 1 in 8 consumers purchase after seeing an ad there.
  • Facebook (60%) and YouTube (31%) are still the top places where consumers are seeing non-brand-safe content, more than the 18% that view it in mobile games. Nearly half (49%) of those surveyed say this “negatively impacts my perception of the advertiser” to see ads in proximity to this type of content.
  • Mobile games have the lowest incidence of “fake news,” just 8% compared to a whopping 49% on Facebook, 25% on YouTube and 20% on Google.