The AdColony Holiday Shopping Survey 2021 was distributed across North America and garnered over 400 responses. The survey asked respondents, aged 18 years old to over 75, questions about their shopping behaviors and preferences during the holiday season and how their mobile device plays a role in the buying process.
- Holiday shoppers’ demographics
- Online vs. in-person shopping for the holidays
- Devices used to make online purchases
- The role of mobile during the holiday shopping season
- Top products purchased
- Consumer interactions with ads
- And more!
For highlights and to download the infographic, see our blog post about the Holiday Shopping Survey (North America).