After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work. These are all being challenged.
To meet these unusual times, the B2B Institute sought advice from leading marketing researchers and thinkers to re-evaluate their thinking on levels of investment. Our aim is to deliver calm, reflective, experienced, hopefully inspiring and informed points of view.
This deck and the associated webinar were conducted as part of AdColony’s ongoing partnership with LinkedIn in Turkey, Norway, Sweden, and Denmark.