Reports

Reports

Mobile and Fitness Survey 2020

The AdColony Mobile and Fitness Survey was created to understand user behavior regarding fitness goals, mobile usage, and changes in behavior after New Year resolutions are put into place. The survey was distributed twice, once during December 2019 and another during February 2020. As COVID-19 began to make a global impact, a supplemental survey was distributed in March 2020 to obtain updated insights

Topics covered include:

  • Impact of COVID-19 on health goals and activity
  • How users use mobile devices for fitness and nutrition
  • Devices used to track workouts
  • Importance of smartphone during exercise
  • Using and downloading apps for fitness and nutrition goals