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Mobile First Insights — Q2 2016

As summer comes to a close, marketers at Fortune 1000 companies are putting their heads together to plan a strong end of the year, honing in on the best ways to reach their target audiences, at scale, with the most effective channel – which for many brands is now mobile.

To fully take advantage of the mobile medium and create campaigns that drive results, advertising need a better understanding of the role that mobile devices are playing in consumers’ everyday lives: What kinds of apps are the focus of their attention? Which app environments foster the most engagement and conversions?

Today we are pleased to announce the latest edition of the Mobile First Insights (MFI) report, with key statistics and trends on mobile use and behavior from the second quarter of 2016.