So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, AdColony conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for 9 countries to get to know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.
Topics covered include:
- Demographics of mobile gamers
- Favorite gaming genres
- Reasons to play mobile games
- Interests in products and categories
- Remembering video ads
- Preferences for spending money on mobile games and rewarded video ads
Fill out the form to download the complete Mobile Gaming in EMEA & LATAM 2021 Report with insights from 25 countries!
Download individual Mobile Gaming Research 2021 Infographics:
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- Mobile Gaming in EMEA
- Mobile Gaming in Austria
- Mobile Gaming in Belgium
- Mobile Gaming in Denmark
- Mobile Gaming in Egypt
- Mobile Gaming in France
- Mobile Gaming in Germany
- Mobile Gaming in Greece
- Mobile Gaming in Italy
- Mobile Gaming in MENA
- Mobile Gaming in the Netherlands
- Mobile Gaming in Poland
- Mobile Gaming in Portugal
- Mobile Gaming in Romania
- Mobile Gaming in Russia
- Mobile Gaming in Saudi Arabia
- Mobile Gaming in South Africa
- Mobile Gaming in Spain
- Mobile Gaming in Sweden
- Mobile Gaming in Turkey
- Mobile Gaming in the United Arab Emirates
- Mobile Gaming in the United Kingdom
- Mobile Gaming in LATAM
- Mobile Gaming in EMEA