AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Reports

Reports

< Back to reports

Mobile Gaming in EMEA & LATAM — 2021

So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, AdColony conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for 9 countries to get to know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.

Topics covered include:

  • Demographics of mobile gamers
  • Favorite gaming genres
  • Reasons to play mobile games
  • Interests in products and categories
  • Remembering video ads
  • Preferences for spending money on mobile games and rewarded video ads

Fill out the form to download the complete Mobile Gaming in EMEA & LATAM 2021 Report with insights from 25 countries! 

Download individual Mobile Gaming Research 2021 Infographics:

Get Started
Contact us
Download SDK