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Mobile Gaming in EMEA & LATAM — 2021

So who are mobile gamers, exactly? It’s a question that has been incessantly asked not just in the gaming industry but also among advertisers looking to reach consumers in this channel. To get a definitive answer, AdColony conducted a survey across EMEA & LATAM regions which includes 15 countries, and also, partnered with Nielsen for 9 countries to get to know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.

Topics covered include:

  • Demographics of mobile gamers
  • Favorite gaming genres
  • Reasons to play mobile games
  • Interests in products and categories
  • Remembering video ads
  • Preferences for spending money on mobile games and rewarded video ads

Fill out the form to download the complete Mobile Gaming in EMEA & LATAM 2021 Report with insights from 25 countries! 

Download individual Mobile Gaming Research 2021 Infographics:

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