The AdColony Mobile Publishing Survey provides insights, benchmarks, and trends from the world’s top-grossing app developers.
The survey was distributed globally and garnered responses from 100+ mobile publishers. Respondents were asked 35 questions regarding their strategies and results for monetization and user experience (UX). The mobile publishers included gaming and non-gaming app developers and averaged at least 3M monthly average users (MAU).
- Top ways publishers choose to monetize
- Most effective monetization methods
- Revenue Sources
- Gaming apps vs. non-gaming apps
- Top Demand Sources
- Top Mediation Platforms