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Success Story: Rescue Cut & User Acquisition

Hypercasual is certainly one of the gaming genres that the widest audience with various demographics enjoy. We’d like to introduce Rescue Cut – Nazotoki Escape Game by ITI Co., Ltd., the Japanese publisher that achieved 100 million downloads only 8 months after its release and that is still popular in their audience. The simple yet addictive game wasn’t only successful in Japan, but ITI drove global reach with their creativity, speed, scalability, and fun, of course!

ITI aimed to acquire as many users as possible, not only users in Japan, but the entire world including the U.S., U.K., and Asia markets. Placing the right ad creatives, at the right moment and in the right place, were the main challenges ITI faced when reaching the global audience. They wanted to go beyond traditional UA strategies.

Success Story Highlights

  • Engaging Creative Types — 1) Tutorial ads as known as tutorial playable ads, which look like playable ads but as soon as the user interacts with the ad, it leads to the app store. 2) Guided install that has a ‘Play Now‘ or ‘Install Now’ button on the top of the video creative, which drives clicks as well.
  • Optimization of targeting apps — It increases the install rate as it matches the type/nature of our inventory apps.
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